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Nike’s Strategy Flop, Hubspot’s AI Search Grader, & ICP Tips (with SalesIntel’s Manoj Ramnani)
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What can we learn from Nike’s last marketing pivot that failed?
Is Hubspot’s AI SEO tool actually helpful?
How do you define your ICP to be both people-first and fueled by data?
These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your ICP and why a data-driven approach is non-negotiable. He explores the connection between strong company culture and effective go-to-market strategies and shares insights on the evolving role of CEOs in ensuring their teams are aligned and focused.
Jump into the action:
(00:00) Welcome to GTM News Desk
(00:43) Nike's marketing strategy mistake
(08:01) HubSpot AI search grader
(15:56) Meet Manoj Ramnani, CEO of SalesIntel
(17:13) Manoj’s ideal customer profile (ICP)
(23:04) The biggest mistake made by CEOs in 2024
(30:09) Biggest misconceptions in creating an ICP
(31:15) People-first ICP strategy
To hear Manoj Ramnani’s insights on refining your ICP and optimizing your sales funnel, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Manoj: https://www.linkedin.com/in/manojramnani/
Our sources from today’s headlines:
https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/
https://www.hubspot.com/ai-search-grader
Produced in partnership with: https://shareyourgenius.com/
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