Best Mark Kilens Podcasts (2025)

1
Your Go-To-Market Playbook Is Broken with James Kaikis 31:40

2h ago31:40

31:40

How is go-to-market strategy evolving in a world of shifting buyer expectations? What role does AI play in reshaping sales, solutions engineering, and customer success? Why are traditional sales playbooks breaking down, and what comes next? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by James Kaikis,…

1
The Importance of Customer-Focused Messaging with Emma Stratton 36:07

15d ago36:07

36:07

How is AI reshaping productivity in go-to-market strategies? What does Benedict Evans’ AI Eats the World report reveal about the future of large language models? How can businesses craft messaging that resonates with customers while avoiding jargon overload? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joine…

1
Startups are Cheaper to Build, OpenAI launches SearchGPT, Klue’s Compete Network for Product Marketers (with Klue's Katie Berg) 35:52

29d ago35:52

35:52

Why is it easier to launch a startup than to achieve sustainable growth? What impact will OpenAI's SearchGPT have on the search experience? How is Klue’s Compete Network helping product marketers gain a competitive edge? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Katie Berg, VP Marketing at Klue,…

1
AI for CX and CS, and Customer-Led Growth (with Champion’s Gianna Scorsone) 25:19

3M ago25:19

25:19

What does Zendesk’s new AI solution mean for the future of customer experience? How is the new company Agency reinventing customer success to empower teams? Can customer-led growth really drive sustainable revenue? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Gianna Scorsone, Co-Founder and Chief Opera…

1
Startup Growth Expenses, Network Effects, & NDRs (with Commsor Co-Founder & CEO, Mac Reddin) 30:42

4M ago30:42

30:42

How is AI making it easier and more affordable to start a business? What are network effects and how do they drive business growth? Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, C…

1
OpenAI's AI Device, LinkedIn's Data Privacy Concerns, & Customer Evidence in GTM (with UserEvidence CEO, Evan Huck) 31:20

4M ago31:20

31:20

What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration? Is it ethical for LinkedIn to use your data to train AI? How should customer data be used to support your go-to-market strategy? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck, CEO of UserEvidence, to share his…

1
Open AI, AI Benefits, & Data-Driven Marketing (with Outreach's SVP of Marketing, Ali Jawin) 32:38

4M ago32:38

32:38

How does OpenAI's massive fundraising and $150 billion valuation reflect the growing role of AI in marketing? Is AI truly benefiting both B2B companies and their customers, as Scott Brinker's recent research suggests? What is the best framework for using data-driven marketing to align with your C-Suite this budget season? Those are the 3 big topics…

1
AI Job Takeover, NBA's Media Shift, & Marketing Leadership (with CaptivateIQ’s CMO, Katie Foote) 29:56

5M ago29:56

29:56

Is AI actually helping folks be more productive at work? What can B2B learn from then NBA's new media agreement? What does an actual modern (and successful) marketing leader look like these days? Those are the 3 big topics we’re covering on GTM News Desk. And we’re joined by Katie Foote, CMO of CaptivateIQ and a former executive at Drift and Salesf…

1
Nike’s Strategy Flop, Hubspot’s AI Search Grader, & ICP Tips (with SalesIntel’s Manoj Ramnani) 38:59

5M ago38:59

38:59

What can we learn from Nike’s last marketing pivot that failed? Is Hubspot’s AI SEO tool actually helpful? How do you define your ICP to be both people-first and fueled by data? These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your…

1
Zero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad) 41:24

6M ago41:24

41:24

How is content marketing changing in 2024?? What is up with the Meta custom AI characters? How do you make effective zero-click content? Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all)…

1
Funnel Strategy, SEO, & Acquisition News (with Gainsight’s Nikki Engel) 30:58

6M ago30:58

30:58

What is there to know about PathFactory’s acquisition of UberFlip? How do you design a people-first marketing funnel? Where is the future of SEO headed with Google’s latest updates? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, …

1
Demand Gen, Video Ads, and Network Development Reps (with Movable Ink's Justin Keller) 28:11

7M ago28:11

28:11

What are Google's surprising findings on video advertising? What is a Network Development Representative role (NDR)? What frameworks can elevate demand generation strategies? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share…

1
Event Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy) 28:04

7M ago28:04

28:04

What makes an event not suck? What are buyer-first practices that Navattic uncovered in 2023? Is growth hacking still a thing? Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the import…

1
Introducing GTM News Desk 1:41

8M ago1:41

1:41

Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to hig…

1
Marketing Unlocked: How Sales And Marketing Must Collab With Mandira Mehra 27:26

9M ago27:26

27:26

In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned. When marketers embrace MEDDPICC, it smoothes c…

1
Episode 57: Revitalizing Brands and Embracing Digital Transformation | Don Polite 27:06

10M ago27:06

27:06

In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading …

1
Marketing Unlocked: Blame It on Marketing with Emma Davies and Ruta Sudmantaite 33:17

10M ago33:17

33:17

In this episode of Marketing Unlocked, Jessica is really among her people as she is joined by Emma Davies and Ruta Sudmantaite, hosts of the podcast, Blame It on Marketing. Emma and Ruta share their podcast origin story, and their individual routes to marketing. They give their tips on getting back to a baseline with marketing strategy, and how bes…

1
Episode 56: Transforming B2B Marketing with Deep Customer Insights and AI Innovation | Akash Pathak 28:49

10M ago28:49

28:49

In this episode of the Interesting B2B Marketers Podcast, Steve sits down with Akash Pathak, a trailblazer in growth and digital transformation with over two decades of experience. Akash shares riveting narratives from his career, particularly focusing on two transformative case studies. The first one dives into a healthcare firm's innovative appro…

1
Marketing: Unlocked! 🔓 - Episode - Strategic Marketing with Peter Sumpton 41:01

11M ago41:01

41:01

In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency. Marketing ties into everything the business does, so it’s essential to have a clear marketing strategy with clear goals to be the most effective. Peter shares a few examples of how that can be done, as well as s…

1
How SumoQuote Hit a Consistent 33% Conversion Rate with Brandon Healey, VP of Sales & Marketing 31:16

11M ago31:16

31:16

In this episode, Brandon Healey, VP of Sales & Marketing at SumoQuote, tells the story of SumoQuote's agile journey from a functional solution within a roofing company to a standalone SaaS success acquired by Job Nimbus. Brandon dives deep into how SumoQuote, leveraging industry insights and strategic sales approaches, achieved an impressive 33% co…

1
B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata) 40:12

12M ago40:12

40:12

Understanding B2B attribution can feel overwhelming with the array of tools, platforms, and models. While attribution isn't a cure-all for marketing issues, it's a crucial optimization tool. Approaching it with realistic goals can effectively steer marketing investments. Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founde…

1
Drive Adoption and Scale Net Recurring Revenue without PQLs with Mallory Lee, VP of Revenue Operations at Nylas 43:34

12M ago43:34

43:34

Nylas has sidelined Product Qualified Leads (PQLs) in their strategies. But what does this mean? In this episode, Mallory Lee, VP of Revenue Operations at Nylas, shares her insights on how Nylas challenges the traditional concept of Product Qualified Leads (PQLs). Instead, it focuses on user engagement and identifying high-return users to drive ent…

1
Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa 37:31

12M ago37:31

37:31

Step into the dynamic world of smart home devices and discover Daan's expert insights on striking the perfect balance between strategic marketing, consumer experience, and technical adoption. In this episode, Daan Goossens, VP of Growth at Mysa, shows us how his calculated approach to SMS strategy and discounting has significantly contributed to My…

1
Episode 55: Harnessing Thought Leadership and Navigating Post-Pandemic B2B Marketing | Anthony Kennada 30:29

1y ago30:29

30:29

On the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Anthony, Co-Founder & CEO of his recent entrepreneurial venture, Audience Plus, which aims to empower businesses using editorial media and thought leadership to spur growth. They dive into the transformative power of thought leadership and content in shaping market…

1
Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu) 40:08

1y ago40:08

40:08

Traditional paradigms in the rapidly changing landscape of B2B enterprises are being challenged by the emergence of a potent growth model – Product-Led Growth (PLG). So, what is PLG, and how can B2B companies harness its power to stay afloat, thrive, and drive customer-centricity in an increasingly competitive market? In this episode, Dan invites a…

1
DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle 39:05

1y ago39:05

39:05

The right data analysis tools can significantly increase decision-making agility and accessibility for all business stakeholders. Centralizing sales channel data is crucial for a seamless omnichannel experience. By using reverse ETL activation, companies can revolutionize data utilization to enhance customer engagement proactively. Maxime Lagresle …

1
Drive D2C Growth by Humanizing Brand and Marketing Strategy with Aaron Wollner, CMO of Quontic Bank 39:43

1y ago39:43

39:43

Quontic has made a remarkable shift towards embracing qualitative insights, recognizing the importance of humanizing the brand. It's not about abandoning data or experimentation; instead, it's about finding a balance. Aaron Wollner, the CMO of Quontic Bank, shares insights on leveraging technology to create a seamless customer experience. He talks …

1
Nail B2B Deals using Multithreaded Strategies and Effective Messaging with Trinity Ngyuen 39:35

1y ago39:35

39:35

The B2B SaaS landscape is always shifting, and it's crucial to have a comprehensive strategy in place. When everyone is cutting tech costs, you need a new way to appeal to buyers. One approach that has proven to be highly effective is multithreading, a method that involves engaging multiple stakeholders within an organization to drive sales and rev…

1
How Workshop Found Product-Market Fit Leveraging Customer Feedback with Jamie Bell, VP of Marketing at Workshop 33:02

1y ago33:02

33:02

On Today’s Show: Early-stage companies face numerous challenges, including a need for more resources and tools and uncertainty about the viability of their solution. Even worse, you may be building a product that customers don’t want. In this episode, Jamie Bell, VP of Marketing at Workshop, shares the company's journey to find product-market fit a…

1
Marketing Unlocked 🔓 - Episode 2 - People-first GTM with Mark Kilens and Nick Bennett 28:23

1y ago28:23

28:23

People-first is the future! That’s what Tack’s co-founders, Mark Kilens and Nick Bennett, share with Jessica in this episode of Marketing Unlocked. They built Tack around six people-first Go-To-Market principles - conveniently spelling PEOPLE. If you want to find out exactly what those are, this is definitely the episode for you. Tack’s goal is to …

1
Leveraging Intent Data for High-Impact Marketing Campaigns with Mark Kilens, CMO at Airmeet 37:06

1y ago37:06

37:06

Intent data has become a pivotal tool for understanding and engaging with prospects. But how can marketers effectively harness its potential? Airmeet’s Chief Marketing Officer, Mark Kilens, has gone all in to understand and leverage intent data to get more prospects down the funnel. But it's not just about data. Mark emphasizes the foundational imp…

1
Drive Revenue by Maximizing Exposure and B2B Touchpoint Value with Juliette Kopecky, CMO of LinkSquares 30:40

1y ago30:40

30:40

LinkSquares takes a personal approach to B2B marketing. Their intense and memorable event strategy doesn't just stop at the top of the funnel. Instead, they're pushing boundaries by maximizing the value of each touchpoint, ensuring a seamless journey for potential clients. In this episode, Dan McGaw talks with Juliette Kopecky, CMO at LinkSquares, …

1
Boost B2B Pipeline ROI by Building a Trustworthy Community with Ronen Shetelboim, VP of Marketing at Tessian 30:29

1y ago30:29

30:29

Field marketing isn't about hosting numerous events; it's about fostering a community. Ronen's perspective is refreshingly different. He believes in the transformative power of field marketing, not only as an event-driven strategy but as a tool for community-building. In this episode, Ronen breaks down why traditional SaaS marketing methods aren't …

1
Mastering B2B Engagement: Hyper-Personalization and Multi-threading with Mariana Cogan of People.ai 38:09

1y ago38:09

38:09

In this episode, Mariana Cogan, CMO of People.ai, shares her unique tactics for tracking conversions, understanding digital journeys, and using tools like Hotjar and UserTesting.com to create a highly personalized, multithreaded experience. She emphasizes that multithreading deals involving engaging multiple organizational stakeholders can signific…

1
Playbook for Scaling Real-Time Personalization with Mario D’Agostino, VP at FanDuel 34:15

1+ y ago34:15

34:15

On Today’s Show: In today's digital landscape, personalized user experiences are desirable and necessary. Mario D'Agostino, VP of Product and Product Analytics at FanDuel, is a seasoned veteran in the tech industry who understands the value of leveraging real-time data and probability algorithms to create personalized user experiences. FanDuel is t…

1
Marketing Unlocked 🔓 - Episode 1 - Elevate your GTM Strategy with Nina Sandy 38:25

1+ y ago38:25

38:25

In this debut episode of Marketing Unlocked, Jessica is joined by experienced enablement professional Nina Sandy. Having recently founded Araña GTM Consulting with colleague (and friend of MEDDICC) Wendy Bissonnette, Nina is dedicated to breaking down silos and encouraging collaboration between Go-To-Market teams. As she says, Go-To-Market encompas…

1
RevOps: A Genuine Force or Rebranded SalesOps? With Ahmed Chowdhury (Data.ai), Darrell Alfonso (Indeed) and Deven Pearson (McGaw) 40:11

1+ y ago40:11

40:11

RevOps has been getting a lot of hype recently. The 2023 LinkedIn Jobs on the Rise Report, even called RevOps, is the fastest-growing career opportunity in the US. But what’s with the traction for a seemingly unexplored and mysterious role? Is it just another fad? Or is the speed of the bandwagon warranted? We invited Ahmed Chowdhury, Sr. Director …

1
Episode 54: Strategic Insights from B2B Marketing Veterans: Lessons from the Trenches | Julie Knight 40:16

1+ y ago40:16

40:16

In this episode of the Interesting B2B Marketers Podcast, Steve Goldhaber talks to Julie Knight, former CMO at Unit4 and a seasoned B2B marketing veteran. The conversation kicks off with an in-depth look at the challenges and intricacies of rebranding a mid-sized B2B software company. Julie underlines the importance of market research, stakeholder …

1
Episode 53: Unifying Digital Strategies: Insights from B2B Marketing Maven | Zoe Kazmierski 30:32

1+ y ago30:32

30:32

In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber converses with Pegasystems' digital marketing strategist, Zoe Kazmierski. They delve into the pivotal role of integrating SEO and paid search teams, emphasizing the benefits of a consistent user search experience. Drawing from shared data, they highlight the potential f…

1
Episode 52: From Lemonade Stands to Tech Titans: Timeless Marketing Insights | Jeff Swystun 41:50

1+ y ago41:50

41:50

In the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Jeff Swystun, a seasoned marketing consultant with experience ranging from global brands to startups. The two engage in a multifaceted conversation that covers various challenges and strategies in modern marketing, including a case study on a global social network …

1
Recognizing the Power of Event-Led Growth with Mark Kilens from Airmeet | S:2 Ep:20 32:42

1+ y ago32:42

32:42

Guest: Mark Kilens, CMO at Airmeet (at the time of the recording) In this episode, Mark shares: What the term “event-led” really means The many forms events can take: user groups, webinars, etc. Why events are one of the most impactful methods of marketing Some examples of organizations driven by event-led growth (like…The Grateful Dead(!)) How str…

1
Prioritizing Experimentation and Voice of Customer while Building Copado's Community with Ashley Dodge | S:2 Ep:19 25:21

1+ y ago25:21

25:21

Guest: Ashley Dodge, VP of Community at Copado In this episode, Ashley discusses: How she came to lead Community for such a technical company without a technical background Her team’s quick pivot from support programming to a virtual online community and academy during the COVID pandemic How her team created programming to build relationships and e…

1
Strategically Growing & Developing a Global Community Team with Tali Leibowitz of Agave Health | S:2 Ep:18 26:28

1+ y ago26:28

26:28

Guest: Tali Leibowitz, Head of Community at Agave Health In this episode, Tali talks about: Determining where to hire and what to hire for (spoiler alert: soft skills!) Hiring and managing from non-traditional Community Management backgrounds Unbiased hiring methods Balancing personality types in the team’s makeup Taking a listening-first approach …

1
Roles, Comp, Measurement Strategies, & Trends with HubSpot’s Evan Hamilton | S:2 Ep:17 29:56

1+ y ago29:56

29:56

Guest: Evan Hamilton, Director of Community at HubSpot In this episode, Evan chats about: Assessing career opportunities for Community professionals growing in seniority Determining whether a Community role’s compensation range and package are fair The SPACES model for measuring program impact and the parts he finds most compelling The value of tra…

1
Community + Product-Led Growth with Webflow’s Emily Lonetto | S:2 Ep:16 26:55

1+ y ago26:55

26:55

Guest: Emily Lonetto, Director of Community at Webflow In this episode, Emily opens up about: Why Webflow set aside $10 Million for their Community Grants Program How they track value in a way that promotes ongoing investment in grants and some of their biggest wins How the Webflow community experiments with personas, segmentation, and triaging pro…

1
Prioritizing Trust, Fun, & Thought Leadership in Demandbase’s Community with Justin Levy | S:2 Ep:15 27:13

1+ y ago27:13

27:13

Guest: Justin Levy, Director of Social & Influencer Marketing at Demandbase (at the time of this recording) In this episode, Justin covers: The unique setup of Revenue Circle as a thought leadership community, distinct from Demandbase’s customer or marketing goals How and why his team maintains the community’s separation from brand and sales What l…

1
Launching and Growing Metadata’s DEMAND Community with Katie Ray | S:2 Ep:14 30:26

1+ y ago30:26

30:26

Guest: Katie Ray, Head of Community at Metadata In this episode, Katie shares: The red lights and green lights she watched for when considering joining Metadata What it was like starting with the Metadata team, their process for growing the community with a member-led approach How the team’s very small, dedicated rollout of DEMAND led to huge engag…

1
Community Strategy through the Lens of Product Management with Danny Pancratz from Unqork | S:2 Ep:13 51:42

1+ y ago51:42

51:42

Guest: Danny Pancratz, Director of Community at Unqork In this episode, Danny discusses: Managing communities where the Community is the product The career-building value niche communities offer their members Applying product management frameworks to community building Why community managers should be unafraid to tackle learning technical skills Me…

1
From Content Marketing to Community Building featuring PeerSignal’s Camille Trent | S:2 Ep:12 30:15

1+ y ago30:15

30:15

Guest: Camille Trent, Director of Content & Community at PeerSignal In this episode, Camille covers: Her career expansion from content to community Building her role with intent by looking for a company that focused on quality, meaningful content, investment in community Her work turning PeerSignal’s audience into a true community Creating a “growt…

1
Chili Piper’s Arthur Castillo on Effectively Partnering with Communities as Your Community Strategy | S:2 Ep:11 31:12

1+ y ago31:12

31:12

Guest: Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper In this episode, Arthur divulges: How Chili Piper company decided to approach a community strategy by sponsoring ones Embracing a “Seek to understand before being understood” philosophy Creating integrated marketing campaigns within sponsored communities Listening on third-part…

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