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GTM News Desk

Mark Kilens and Nick Bennett

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Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Drift and ...
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Marketing: Unlocked! 🔓

Jessica Walker/MEDDICC Media

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Marketing Unlocked, a brand new podcast hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across these discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond!
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The People Powered Community Podcast shares inspiring stories of go-to-market professionals who use their superpowers to create strong and lasting connections with their community. From start-ups to established corporations, these individuals have used their expertise in marketing, sales, customer success, and branding to bring people together and drive impact. Join us as we explore how these business superheroes use their unique abilities to build community and make a difference in the worl ...
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What happens when companies prioritize short-term goals over the big picture? How can organizations avoid mediocre marketing from old strategies? Why is balancing metrics with meaningful relationships vital for long-term growth? Those are the three big topics we’re covering in this episode of GTM News Desk. Rebecca Shaddix, a marketing leader from …
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How can companies truly build a people-first culture? What happens when leadership prioritizes customers but neglects employees? Why is bad management one of the biggest problems in tech today—and how do we fix it? Those are the three big topics we’re covering in this episode of GTM News Desk. Kate O’Neil, CEO of Opre, joins us to discuss what it r…
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What’s changing in how B2B buyers evaluate and purchase software? How can interactive demos create a frictionless, buyer-first experience? What role does AI play in the future of go-to-market strategies? Those are the three big topics we’re covering in this episode of GTM News Desk. Natalie Marcotullio, Head of Growth of Navattic, joins us to discu…
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How are B2B SaaS companies adapting to a market where traditional growth channels are failing? What does the shift from a channel mindset to a network-based strategy mean for go-to-market teams? How can companies leverage experiential events to drive deeper engagement and real business impact? Those are the three big topics we’re covering in this e…
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How is go-to-market strategy evolving in a world of shifting buyer expectations? What role does AI play in reshaping sales, solutions engineering, and customer success? Why are traditional sales playbooks breaking down, and what comes next? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by James Kaikis,…
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How is AI reshaping productivity in go-to-market strategies? What does Benedict Evans’ AI Eats the World report reveal about the future of large language models? How can businesses craft messaging that resonates with customers while avoiding jargon overload? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joine…
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Why is it easier to launch a startup than to achieve sustainable growth? What impact will OpenAI's SearchGPT have on the search experience? How is Klue’s Compete Network helping product marketers gain a competitive edge? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Katie Berg, VP Marketing at Klue,…
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What does Zendesk’s new AI solution mean for the future of customer experience? How is the new company Agency reinventing customer success to empower teams? Can customer-led growth really drive sustainable revenue? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Gianna Scorsone, Co-Founder and Chief Opera…
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How is AI making it easier and more affordable to start a business? What are network effects and how do they drive business growth? Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, C…
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What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration? Is it ethical for LinkedIn to use your data to train AI? How should customer data be used to support your go-to-market strategy? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck, CEO of UserEvidence, to share his…
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How does OpenAI's massive fundraising and $150 billion valuation reflect the growing role of AI in marketing? Is AI truly benefiting both B2B companies and their customers, as Scott Brinker's recent research suggests? What is the best framework for using data-driven marketing to align with your C-Suite this budget season? Those are the 3 big topics…
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Is AI actually helping folks be more productive at work? What can B2B learn from then NBA's new media agreement? What does an actual modern (and successful) marketing leader look like these days? Those are the 3 big topics we’re covering on GTM News Desk. And we’re joined by Katie Foote, CMO of CaptivateIQ and a former executive at Drift and Salesf…
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What can we learn from Nike’s last marketing pivot that failed? Is Hubspot’s AI SEO tool actually helpful? How do you define your ICP to be both people-first and fueled by data? These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your…
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How is content marketing changing in 2024?? What is up with the Meta custom AI characters? How do you make effective zero-click content? Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all)…
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What is there to know about PathFactory’s acquisition of UberFlip? How do you design a people-first marketing funnel? Where is the future of SEO headed with Google’s latest updates? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, …
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What are Google's surprising findings on video advertising? What is a Network Development Representative role (NDR)? What frameworks can elevate demand generation strategies? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share…
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What makes an event not suck? What are buyer-first practices that Navattic uncovered in 2023? Is growth hacking still a thing? Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the import…
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Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to hig…
  continue reading
 
In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned. When marketers embrace MEDDPICC, it smoothes c…
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In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading …
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In this episode of Marketing Unlocked, Jessica is really among her people as she is joined by Emma Davies and Ruta Sudmantaite, hosts of the podcast, Blame It on Marketing. Emma and Ruta share their podcast origin story, and their individual routes to marketing. They give their tips on getting back to a baseline with marketing strategy, and how bes…
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In this episode of the Interesting B2B Marketers Podcast, Steve sits down with Akash Pathak, a trailblazer in growth and digital transformation with over two decades of experience. Akash shares riveting narratives from his career, particularly focusing on two transformative case studies. The first one dives into a healthcare firm's innovative appro…
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In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency. Marketing ties into everything the business does, so it’s essential to have a clear marketing strategy with clear goals to be the most effective. Peter shares a few examples of how that can be done, as well as s…
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On the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Anthony, Co-Founder & CEO of his recent entrepreneurial venture, Audience Plus, which aims to empower businesses using editorial media and thought leadership to spur growth. They dive into the transformative power of thought leadership and content in shaping market…
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People-first is the future! That’s what Tack’s co-founders, Mark Kilens and Nick Bennett, share with Jessica in this episode of Marketing Unlocked. They built Tack around six people-first Go-To-Market principles - conveniently spelling PEOPLE. If you want to find out exactly what those are, this is definitely the episode for you. Tack’s goal is to …
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In this debut episode of Marketing Unlocked, Jessica is joined by experienced enablement professional Nina Sandy. Having recently founded Araña GTM Consulting with colleague (and friend of MEDDICC) Wendy Bissonnette, Nina is dedicated to breaking down silos and encouraging collaboration between Go-To-Market teams. As she says, Go-To-Market encompas…
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In this episode of the Interesting B2B Marketers Podcast, Steve Goldhaber talks to Julie Knight, former CMO at Unit4 and a seasoned B2B marketing veteran. The conversation kicks off with an in-depth look at the challenges and intricacies of rebranding a mid-sized B2B software company. Julie underlines the importance of market research, stakeholder …
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In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber converses with Pegasystems' digital marketing strategist, Zoe Kazmierski. They delve into the pivotal role of integrating SEO and paid search teams, emphasizing the benefits of a consistent user search experience. Drawing from shared data, they highlight the potential f…
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In the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Jeff Swystun, a seasoned marketing consultant with experience ranging from global brands to startups. The two engage in a multifaceted conversation that covers various challenges and strategies in modern marketing, including a case study on a global social network …
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Guest: Mark Kilens, CMO at Airmeet (at the time of the recording) In this episode, Mark shares: What the term “event-led” really means The many forms events can take: user groups, webinars, etc. Why events are one of the most impactful methods of marketing Some examples of organizations driven by event-led growth (like…The Grateful Dead(!)) How str…
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Guest: Ashley Dodge, VP of Community at Copado In this episode, Ashley discusses: How she came to lead Community for such a technical company without a technical background Her team’s quick pivot from support programming to a virtual online community and academy during the COVID pandemic How her team created programming to build relationships and e…
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Guest: Tali Leibowitz, Head of Community at Agave Health In this episode, Tali talks about: Determining where to hire and what to hire for (spoiler alert: soft skills!) Hiring and managing from non-traditional Community Management backgrounds Unbiased hiring methods Balancing personality types in the team’s makeup Taking a listening-first approach …
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Guest: Evan Hamilton, Director of Community at HubSpot In this episode, Evan chats about: Assessing career opportunities for Community professionals growing in seniority Determining whether a Community role’s compensation range and package are fair The SPACES model for measuring program impact and the parts he finds most compelling The value of tra…
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Guest: Emily Lonetto, Director of Community at Webflow In this episode, Emily opens up about: Why Webflow set aside $10 Million for their Community Grants Program How they track value in a way that promotes ongoing investment in grants and some of their biggest wins How the Webflow community experiments with personas, segmentation, and triaging pro…
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Guest: Justin Levy, Director of Social & Influencer Marketing at Demandbase (at the time of this recording) In this episode, Justin covers: The unique setup of Revenue Circle as a thought leadership community, distinct from Demandbase’s customer or marketing goals How and why his team maintains the community’s separation from brand and sales What l…
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Guest: Katie Ray, Head of Community at Metadata In this episode, Katie shares: The red lights and green lights she watched for when considering joining Metadata What it was like starting with the Metadata team, their process for growing the community with a member-led approach How the team’s very small, dedicated rollout of DEMAND led to huge engag…
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Guest: Danny Pancratz, Director of Community at Unqork In this episode, Danny discusses: Managing communities where the Community is the product The career-building value niche communities offer their members Applying product management frameworks to community building Why community managers should be unafraid to tackle learning technical skills Me…
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Guest: Camille Trent, Director of Content & Community at PeerSignal In this episode, Camille covers: Her career expansion from content to community Building her role with intent by looking for a company that focused on quality, meaningful content, investment in community Her work turning PeerSignal’s audience into a true community Creating a “growt…
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Guest: Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper In this episode, Arthur divulges: How Chili Piper company decided to approach a community strategy by sponsoring ones Embracing a “Seek to understand before being understood” philosophy Creating integrated marketing campaigns within sponsored communities Listening on third-part…
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Guest: Laura Roth, Community & Marketing Consultant (at the time of the recording) In this episode, Laura shares insights about: Connecting the dots between community and leadership priorities Infusing community mindsets or moments into other business programming Working cross-functionally, particularly as remote work gains traction Building trust …
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Guest: Christina Le, Social Media & Community Manager at OpenPhone In this episode, Christina digs into: Her expansion from social media into a Community Management role What it’s like to create brand-focused content and then switch into a community mindset to build engagement Recognizing and overcoming imposter syndrome Using empathy and goodwill …
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Guest: Jeph Abu, Product Community Manager at AhoyConnect (at the time of the recording) In this episode, Jeph shares: His perspective on incorporating the full spectrum of diversity in community building His challenges in breaking into the Community Management space Tactical ways to improve community inclusivity The benefits to companies of truly …
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Guest: Jocelyn Hsu, Director of Creator Community at Picsart (at the time of the recording) In this episode, Jocelyn shares: How she turned a recognition program into a thriving community How she finds and nurtures top creators The need to provide value and make content creation easy Reasons for maintaining an exclusive community How her team sets …
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Guest: Tara Pawlak, Head of Marketing at GetAccept (at the time of the recording) In this episode, Tara talks about: What a decentralized community looks like The value of inviting all employees to engage in community efforts Supporting employees’ personal goals as a business strategy Establishing clear goals based on high-level strategies and iter…
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Guest: Vera DeVera, Head of Community at Vareto (at the time of the recording) In this episode, Vera walks us through: What it means to optimize for trust and create a space where members feel seen and heard Her process for interviewing potential community members to learn what they need Connecting experienced professionals with rising stars Benefi…
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Guest: Seth Wylie, Director of Customer Success Ops & Admin Community at Gainsight (at the time of the recording) In this episode, Seth explores: Transitioning from a subject matter expert role to managing a community for that role Value of Human-First community leadership Community members’ hunger for connection beyond resources Prioritizing progr…
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Guest: Corrina Owens, Sr. Manager, Enterprise ABM at Gong (at the time of the recording) In this episode, Corrina opens up about: The meaning and purpose of Account-Based Marketing (ABM) Marketing to champions while also multithreading within accounts How Gong’s community supports ABM through peer-matching and building soft-touch marketing relation…
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Guest: Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting In this episode, Leslie covers: Evangelists as advocates who tout value of their own volition Evangelism vs Community Finding evangelists through community engagement, product usage, NPS, & referral programs Nurturing evangelists through white glove experiences Best practices for…
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In this episode, Steve Goldhaber sits down with Christian Klepp, the co-founder and director of EINBLICK Consulting, to delve into the intricate world of B2B marketing. They kick off the conversation with the complexities of branding in joint ventures, emphasizing the challenges and importance of merging different corporate cultures. The episode al…
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Guest: Tessa Kriesel, Head of Developer Relations at Snap In the episode, Tessa discusses: Developer Relations (DevRel) role across developers’ journey from acquisition to adoption Strategy for connecting with developers, building goodwill, delivering support Similarities between developer experience and member experience “Measuring what matters” i…
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