Discover actionable tips for writing a compelling bio that enhances your business visibility. Learn how to structure your bio effectively and choose impactful words with our free downloadable checklist. In this episode, I delve into the essential steps for writing a compelling bio that captures attention and enhances your visibility. Building on the key components discussed in episode 346 about getting on podcasts and stages, I provide actionable advice on structuring your bio, choosing impactful words, and offer a free downloadable checklist to streamline the process. I emphasize the importance of a well-crafted bio for all business owners, not just those seeking to speak publicly, and share examples of successful bios from participants in my program. This episode is packed with practical tips and strategies to help you create a bio that impresses and inspires. KEY TAKEAWAYS COVERED IN THE PODCAST

1. The Importance of a Strong Bio A well-crafted bio is essential for any business owner aiming for visibility. It's not just for pitching to podcasts or stages; it's a valuable tool for various business interactions. A strong bio can help you stand out and build credibility.
2. The Structure of a Great Bio A compelling bio should include: Clear identification: Who you are, what you do, and who you serve. Credibility boosters: Achievements, awards, collaborations, and media features. Storytelling element: A unique personal or professional anecdote that captivates the reader.
3. Continuous Improvement A bio is a living document. It should evolve as your business grows and your accomplishments increase. Regularly review and update your bio to reflect your latest achievements and offerings.

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Grab my PERFECT BIO CHECKLIST Episode 346, Georgina Instagram, Emma Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

Transcript

In episode 346, I talked to you about pitching and getting on a podcast and increasing your visibility by getting in front of other people's audiences. And one of the key components of that is having a bio that you can send off to people to get them to think, great, I want this person on my podcast or on my stage. But one of the big question is how do you write that bio and how do you make sure that you are selling yourself enough when naturally we probably don't want to do that? What should you include in it? What words should you use? How should you structure it? In today's episode, I am sharing all that with you. I'm also giving you the opportunity to download a checklist so that you will never have a problem writing your perfectly created and amazingly persuasive bio. And if you're thinking to yourself, Teresa, I don't want to go on podcasts or speak on stages. I can pretty much guarantee at some point in your business, you are going to be asked for a bio about who you are and what you [00:01:00] do. So this is a must listen for anyone in business. Hello and welcome back to another episode of Your Dream Business podcast. How are you doing this week? So this week I have a short but good episode for you. This is a [00:02:00] super practical one and a very important one. If you are wanting to get visible in your business. If you are a regular listener, you may remember that back in episode 346, we did an episode about pitching to get in front of other people's audiences and on other people's podcasts. And. One of the key things of that strategy, which is really important is having a bio that really sells yourself to the person that you're pitching yourself to. So in today's episode, I want to take a little bit of time to just go through what makes up a great bio. Now, if you're sat there thinking, I don't need a bio. I want you to maybe just listen to this episode anyway, because having a bio that explains who you are and how amazing you are is never a bad thing. Even if you don't want to go on podcasts, even if you don't want to go on stages. Someone at some point in your business will very possibly ask for a bio, and it is [00:03:00] so much better to have a bio written out ready that you write in a non rushed panicked way than not having one at all. So this is definitely one for any online business owner. Anybody wants to get visible, pretty much any business owner. It is super, super useful to have a bio. So let's talk about what goes into a bio. And one of the things that I've done is I've put together a checklist for you. So if you head to teresaheathwareing.com/356, as in the numbers 356, you will find a free download on a perfect bio checklist. So everything I'm going to talk to you about today, I have put on a bio checklist with an example of my bio. And. You can download that and basically have its hand when you are writing your bio. So the very first thing you need to think about is before we even start writing it, the bio is somewhere where you can show off and it should be somewhere where you show off. I should want to read this [00:04:00] thing and think, oh my gosh, they are really impressive. And I think sometimes people think you've got to have loads of. you know, you've got to be an author, you've got to be an international speaker, you've got to be all these other things. And that just isn't the case. You are able to write a good bio without necessarily having those things. But one of the things that having a bio makes you think about is what things do you need to try and achieve to help that bio? And I think, again, that's a really positive thing. So, I don't want you to instantly in your head, and I can hear you thinking, yeah, whatever. I haven't got anything to put in a bio. You absolutely have. And one of the things that I do with my group program, with my Rise Accelerator people is we write their bios and then I read them and then I tell them they're rubbish. And I tell them to write them again. I joke, they're not rubbish, but they're just not very good at like selling themselves. Cause that is a hard thing to do because naturally, And again, especially a lot of the people I work with are women. We're not brilliant at selling ourselves. So [00:05:00] actually one of the benefits of working with me in that situation, I mean, there's obviously lots, but in that situation is that I get to read their bios and I get to go, okay, no, hang on. And then the really cool thing is we talk about their work experience and suddenly I'm like, hang on a minute. You never said that. Like put that thing in there. Don't expect to just write this bio in a wanna and it'd be brilliant and done. I mean, great if you can, but the chances are you're going to have to go and tweak it and basically work on it over time. And mine is, mine is constantly evolving. And every time I do something new and every time I get featured somewhere and every time something different happens, I then tweak my bio and change it. Okay. So the first thing I would do is write down a load of different things. So the first thing you need to understand is in your bio, you've got to explain who you work with and how you help them. Okay. Your bio will tell me what you do and who you do it for. So that's the very first thing to get down who you [00:06:00] are, who you work with, and what you do for them. Then we're going to use paragraph one to do that, we're gonna talk about para like the first paragraph really is you explaining that bit, but I want you to do it succinct, direct, and very like aspirational, inspirational. Those are the words to be thinking about as you're writing that bit. And I'm going to read you my bio in this episode as well, so that you can get an idea of how this science in real life. So like I said, the first basic stuff, if you include nothing else, that is the thing I need. I need to know who you are. What you do and who you do it for, because that's the thing that's going to help sell you full stop. The other thing that I would like you to include is if you have any content. So when I say have any content, I don't mean personal social media. Are you a podcaster? Are you a blogger? Are you a YouTuber? Are you a speaker? Like, what thing do you do that could [00:07:00] actually be a really good thing? So even if you've just started a podcast or just started a blog, saying you are a blogger who talks about X, Y, Z is really good because that just gives you a bit more credibility. So those are kind of the basics. That's the kind of thing that you want in straight off the bat. Just the kind of, you know, this is who you are. This is what you do. The thing that you can write before it. But the reason I didn't say it first is because we need to, this is probably the last thing that comes is some kind of attention grabbing headline. Like, how could I sum up you and your journey in one headline? Can it be done? And if it can, great. If not, don't panic too much. So let me just read you the beginning of my bio so you can hear what I mean. So the attention grabbing headline, which I don't always use because I don't necessarily love it, but sometimes it's helpful is from unemployed single mum to six figure business owner. So that should hopefully go, Oh, okay. That's [00:08:00] interesting. Let's find out more. And then my kind of basic information bit is Teresa Heath Wareing. Make sure you put your full name. Also, this is the other really key point. Make sure you do it in a third person. You don't, you want your bio to be as if someone else is saying it, not I am da da da da. So Teresa Heath Wareing is an online business marketing and mindset strategic coach who works with course creators, membership owners, and coaches from across the globe. helping them to build a business and a life that they love. So that's the first bit, the basics. If you can do an attention grabbing headline, great. But the very basics are who are you, what do you do and who for? Let's talk about the next bit. So the next bit really is where I want you to shine and sell yourself. And this is where people get really stuck. Cause they're like, I don't have enough. I haven't done enough. There's not enough cool things, but what we're trying to do is find anything and everything, and then tweak it and see how that goes. So [00:09:00] where have you been featured? Have you been featured on a podcast? Have you been interviewed on a podcast? Was it a top 10 podcast or is it a top 1 percent podcast? Have you spoke at an event, at a summit, at a, on stage. Where have you spoke? Have you served an international audience or is it just a national audience? Have you guest blogged? So years and years ago when I did social media, I did a guest blog for social media examiner, which was a big thing in the day. So again, that was pretty notable. Any news outlets that you've been featured? So, Think about all the different places. Have you been on a local radio? Have you been interviewed for a local paper? Have you been featured on something? Have you written an article for something? Where might you have been featured? So this is other people's content and you have been featured there. Maybe you've been named in something, maybe you've actually written something or been interviewed, but what kind of things have you got? And again, just make a note of those things because what we're going to do is pull out the biggest and the [00:10:00] best things. The next thing I want you to have a think about is who have you worked with? Is there anybody in there that is notable or any big companies, people or companies? So have you done something for a massive company? Have you teamed up with someone else than being featured somewhere on their stuff? Like, have you done something with someone who is worth talking about? And it doesn't have to be someone that's obviously famous. It can be someone that's well known within your industry and your thing. But is there anybody that you have worked with or any companies that you've worked with that you can say I've worked with them and that can give you some credibility? Now this one should be easier of all these ones I'm talking about because you'll be surprised that like, you know, the people who have had work experience who have worked alongside some really big people or have worked for some really big companies. So who can you talk about that you have worked with that is notable person or A company. Okay. What awards have you [00:11:00] been nominated or won? Now I say nominated because that is just as important. If you have not won any awards, but you have been award nominated, then that's still important. The other thing I want to note here is it doesn't have to be in the last week or the last six months even. All the stuff that you are saying is fact and truth, just because it was maybe a year or two ago, does not mean that you shouldn't mention it. If it was an award for something you do not do now, then yes, probably don't mention it. However, if it is, you know, I won an award for speaking international women's speaking award, and that was like if quite a few years ago now, but I still say I'm an award winning speaker because I am. So, if It doesn't matter that it wasn't yesterday and it doesn't matter that you won as long as you say whether you won or you were nominated, I think that's fine. Like, and again, if you were shortlisted to win such and such award, but you didn't, then that is still worth mentioning if you have not won any awards, if you won the [00:12:00] awards and obviously talk about the awards that you've won. And if you won more than one award, you're multiple award winner, like make sure you put those words in to make me go, Oh, okay. Notable work experiences. So have you done anything that is particularly notable from a work experience point of view? Did you deliver training to over X amount of people? Did you get a client win X amount of money? Like, is there something that you can give me that is like, wow, that is super, super impressive. Then if your reach is important, Include that. And if it's a good reach, if your reach is not important to what you do, then don't bother. But if you can say you have served X amount of thousand people over the globe, or you have, you know, delivered training to hundreds of people, whatever it might be, if the reach is important, then include it. If it's not important, then don't. And then if there's nothing else notable that has come from somewhere else, is there something interesting about your story that you can include? [00:13:00] So is there something that's fun or different or can share that is kind of just a little bit like, Oh, that's super interesting. I want to find out more about that. The headline that I use sometimes the single mum to single unemployed mum to six figure business owner. That is part of my story. My story is obviously I started off without a job as a single mom. And I now have a six figure business. So that is an interesting kind of hook that hopefully some people might go, Oh, okay. That sounds great. So let me read you the rest of my bio before I then come on and give you some useful words to use. Okay. So I'm going to read it from the beginning again. From unemployed single mom to six figure business owner, Teresa Heath Wareing is an online business, marketing, and mindset strategic coach who works with course creators, membership owners, and coaches from across the globe, helping them to build and grow their online business so they can have a business and life they love. An international best selling author, award winning, keynote speaker and TEDx [00:14:00] speaker. Teresa is the host of a number one rated podcast, your dream business podcast, and has interviewed the likes of Denise Duffield Thomas, Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Starr, Stu McLaren, Ryan Dice, and many more. Teresa is recognized alongside some of the world's digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. So that is what I would call my short bio. Like I can give them a longer bio if they want. I mean, that's still three paragraphs. It's probably not as short as some would like it, but also just to note at the end, the Teresa has recognized some of the world digital marketing thought leaders and widely regarded as one of the UK leading marketing influencers. Those were polls and charts that I was nominated in and features that I was given that called me that I didn't just decide that's what I am. But again, some of that was a few years back now, but I still include it because I, that is still fact and that was still the case. So you can hear the fact that I'm really [00:15:00] selling who I am. I have included everything I can that is of any notable. The thing I haven't included, obviously I've put all the names or not all the names,...