Breaking into a competitive retail market requires a clear brand vision, a resilient mindset, and a robust distribution strategy that integrates both e-commerce and brick-and-mortar channels. Today’s guest on the show has successfully woven these elements into his business model, creating a brand with a unique product focus that resonates with customers and retail buyers alike.
Meet Paul Cira, the founder of Proud Grill - a company dedicated to producing innovative, high-quality grilling accessories that make grilling safer, cleaner, and more convenient. Proud Grill's first product, the Q Swiper, gained popularity as a safe, effective grill cleaning tool, and from there, the brand quickly expanded to include other highly-rated products and even Yellowstone-themed BBQ gloves. Through a thoughtful brand strategy and a hybrid retail approach leveraging both physical and online retail, Cira has managed to build a highly recognizable and trusted brand.
Today, Paul shares his journey in founding Proud Grill and how he used his previous entrepreneurial experience to position the brand for growth. We will discover his strategy for getting Proud Grill into major retail outlets and growing sales on e-commerce platforms like Amazon and how he leveraged both sales channels to accelerate growth. Join us now as Phil reveals the decisions, challenges, and insights that fueled his company’s success.
In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Strategies for approaching retail buyers and tailoring your pitch for success.
• Key tactics to optimize sales in both online and brick-and-mortar settings.
• Tips for choosing a brand name that sets your brand up for long-term success.
• The importance of resilience and how to scale the ups and downs of entrepreneurship.
• Strategic networking tips through online platforms like LinkedIn to achieve marketing, distribution, and business goals.
• And much more!

Grill scrubbing can be a hassle, but Proud Grill has solutions to make it easier, faster, and safer! Visit www.proudgrill.com for easy-to-use, bristle-free products designed to keep your grill spotless and safe for your next BBQ.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!