Our guest on today’s episode, Salim Mitri, turned a common household issue into a thriving business by founding Snug Plug, an innovative solution for loose electrical outlets. Alongside his partner, Joel Switzer, he transformed what was initially a DIY fix into a scalable product that has doubled its revenue year-over-year and is now making its way to major retail shelves. But it was not an easy ride.
"We thought it would be easy at first, but we quickly learned that success requires proving your concept step by step," Salim shares. Their journey involved securing patents, navigating the manufacturing process, and overcoming repeated rejections before finding traction on Amazon and leveraging the power of social media.
Salim’s experience is packed with insights for aspiring entrepreneurs and product innovators, from perfecting the design to changing business models and launching a national TV campaign. So if you’re looking for inspiration to take your product from concept to market - or you’ve hit roadblocks trying to prove your idea’s value, this episode is for you. Join us now.
In today’s episode of the Harvest Growth podcast, we’ll cover:

• Why starting small and refining your process is key to long-term growth.
• Using Amazon and organic marketing to validate your product.
• Why community and networking are essential for entrepreneurial success.
• The advantages of national TV campaigns for building brand awareness.
• And so much more!

Are you tired of loose plugs in wall outlets causing frustration? Visit www.snugplugstore.com to learn more about this game-changing solution, or find Snug Plug on Amazon.

To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!