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How to Outrank Big Competitors in Search
Manage episode 472338821 series 2444258
Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights!
Today we discussed:
- [00:00] Opening
- [00:09] Introducing Sam Dunning
- [00:31] Approach to SEO Strategy
- [03:42] SEO Isn't for Every Business
- [06:21] SEO is a Long-term Game
- [08:53] Your Marketing Niche
- [13:00] Google Search vs AI Search
- [15:24] SEO and Local Search
- [18:46] Where to Start with SEO
More About Sam Dunning:
Check out Sam Dunning's Website: https://breakingb2b.com
Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com
1216 episodes
Manage episode 472338821 series 2444258
Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights!
Today we discussed:
- [00:00] Opening
- [00:09] Introducing Sam Dunning
- [00:31] Approach to SEO Strategy
- [03:42] SEO Isn't for Every Business
- [06:21] SEO is a Long-term Game
- [08:53] Your Marketing Niche
- [13:00] Google Search vs AI Search
- [15:24] SEO and Local Search
- [18:46] Where to Start with SEO
More About Sam Dunning:
Check out Sam Dunning's Website: https://breakingb2b.com
Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com
1216 episodes
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