#10: The HoldCos: Collections of Agencies or Marketing Services Firms? With Macquarie Group's Tim Nollen
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Tim Nollen, a longtime ad industry sell-side analyst at Macquarie Group Ltd. and previously at J.P. Morgan and Bear Stearns, joins co-hosts Olivia Morley and Brian Wieser to discuss the state of agency holding companies, their challenges, and the sustainability of their business models.
Tim explains how financial pressures, shifting client demands, and competition from consulting firms and ad tech companies are forcing holding companies to evolve. He shares insights on media and creative integration, how agencies are adapting to new economic realities, and the potential impact of the Omnicom-IPG merger.
He also reflects on his career analyzing the business of advertising and shares his perspective on where the industry is headed next.
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11 episodes