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Agency Business is a new podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. Listen every Monday as we explain the week's most relevant agency news and give you the context you need to navigate the industry. Through our interviews with agency CEOs and industry experts, we examine the latest business trends and how they're evolving. Check it out on Spotify, Apple or wherever you get your podcasts.
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#11: Bob Lord on Horizon Media’s Tech Strategy and the Future of Agencies
43:52
43:52
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Bob Lord, President of Horizon Media Holdings, joins co-hosts Olivia Morley and Brian Wieser to discuss how Horizon is challenging the traditional agency model with AI, transparency, and performance-based pricing. Bob explains why he believes the media industry is in a “Great Marketing Emergency”—lagging behind other sectors in adopting technology …
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#10: The HoldCos: Collections of Agencies or Marketing Services Firms? With Macquarie Group's Tim Nollen
37:06
37:06
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37:06
Tim Nollen, a longtime ad industry sell-side analyst at Macquarie Group Ltd. and previously at J.P. Morgan and Bear Stearns, joins co-hosts Olivia Morley and Brian Wieser to discuss the state of agency holding companies, their challenges, and the sustainability of their business models. Tim explains how financial pressures, shifting client demands,…
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#9: The Creative AI Revolution & What It Means for Agencies—With mktg.ai CEO Kevin Wassong
43:10
43:10
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43:10
Kevin Wassong, founder & CEO of marketing analytics startup mktg.ai, joins co-hosts Olivia Morley and Brian Wieser to discuss how artificial intelligence is reshaping creative and media, and why most marketers are struggling to keep up. Kevin explains why creative and media have been siloed for decades, how AI is accelerating the velocity of conten…
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Episode 8: QRY CEO Samir Balwani on Brand Investment, Media Buying & Agency Growth
33:20
33:20
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33:20
Samir Balwani, founder and CEO of media agency QRY, join co-hosts Olivia Morley and Brian Wieser to discuss the evolving role of media agencies, the challenges of brand awareness investments, and how independent agencies can compete with industry giants. Samir shares thoughts on why mid-sized brands struggle with top-of-funnel marketing and how his…
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Episode 7: OMD’s Chrissie Hanson on Media Strategy, Data & Leadership
28:54
28:54
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28:54
Co-hosts Olivia Morley and Brian Wieser sit down with Chrissie Hanson, CEO of OMD USA, to discuss the evolving role of media agencies, balancing creativity with cost efficiency, and how brands can maximize the impact of their media investments. Chrissie shares her journey from strategist to CEO, highlighting how her background in media buying and p…
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Episode 6: Ebiquity's Ruben Schreurs on Smarter Ad Spend
23:45
23:45
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23:45
In this episode of Agency Business, co-hosts Olivia Morley and Brian Wieser interview Ruben Schreurs, CEO of Ebiquity, to explore the evolving landscape of media investment and the role of media audits in maximizing ad spend. Ruben shares insights into how brands can ensure their media dollars are working harder, the importance of transparency in a…
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Episode 5: The Independent Agency Model with Crossmedia USA’s Kamran Asghar
27:11
27:11
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27:11
In this episode of Agency Business, Brian Wieser and Olivia Morley talk with Kamran Asghar, CEO and founder of Crossmedia USA, about the evolving landscape of independent media agencies. Asghar shares insights into Crossmedia’s journey, its commitment to transparency, and how independent agencies can provide an alternative to holding company networ…
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Episode 4: Joanne Davis and Agency Search Consulting
27:55
27:55
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27:55
In this episode of Agency Business, Brian and Olivia are joined by Joanne Davis, one of the industry's leading agency search consultants. Joanne founded Joanne Davis Consulting in 2000 and became a partner in SCAN International in 2006 and is currently Co-CEO. The firm specializes in agency models – internal and external, agency search/selection, a…
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Episode 3: FerebeeLane Co-Founders Matt Ferebee and Josh Lane
35:44
35:44
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35:44
In this episode of Agency Business, we're joined for a fascinating conversation with independent agency FerebeeLane's co-founders to talk about working with high-end brands, broadening service offerings, global expansion and how Matt and Josh manage their business more generally. We also discuss recent industry news including the appointment of Bob…
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Episode 2: Omnicom+IPG, A Discussion With Forrester's Jay Pattisall
34:22
34:22
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34:22
In this episode of Agency Business, Brian Wieser and Olivia Morley are joined by Jay Pattisall, vice president and principal analyst at Forrester, to discuss the biggest agency news of the year (and probably the decade): Omnicom’s acquisition of IPG. Wieser, Morley, and Pattisall share their insights into the implications of this deal, including: W…
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Episode 1: Paul Woolmington, CEO of Canvas Worldwide
39:38
39:38
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On our debut episode, Olivia and Brian interview Paul Woolmington, CEO of Canvas Worldwide to talk about his experiences as a leader in the agency industry. We discuss a significant amount of history given his foundational role establishing media agencies as stand-alone businesses (at Y&R and The Media Kitchen) and co-founding Naked, which pioneere…
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