This episode's discussion is based around A/B testing, also known as split testing. It is a crucial method in copywriting for improving content effectiveness. This technique involves comparing two versions of text, such as headlines or calls to action, to determine which performs better with target audiences. By analyzing the results of these tests, copywriters gain valuable insights into what resonates most, leading to improved conversion rates and return on investment. The process emphasizes testing one element at a time, using reliable tools, and iterating based on data. A real-world example shows how even a small change, like altering a call to action, can significantly boost conversions.

Copy That! podcasts are discussions based on articles from the blog at https://rgcrc.com/copy-that/.