Discussions on topics related to copywriting, content creation, and advertising. A supplement to the Copy That! blog at https://rgcrc.com.
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The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier is a regular weekday show where progressive Automotive Dealers and industry partners aren’t afraid to make some trouble by pushing back on many popular, but failing, beliefs that persist in the Retail Automotive Industry. Beliefs that are degrading both the customer experience and the future of retail Auto Dealers. Paul and Kyle give their fresh take on industry news, technology, culture, and retail while trying not to have too mu ...
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Cavender Auto Group Funds New Wing of a Ronald McDonald House
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Shoot us a Text. Today ASOTU Head Writer joins Paul and Kyle to talk about how Cavender Auto Group employees gave both money and time to make sure 1000's of families will be taken care of in their biggest time of need. Hosts: Paul J Daly and Kyle Mountsier Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at:…
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Dale Pollak Moving On From Cox, F&I Gross Dips, OpenAI Browser
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Shoot us a Text. We’re closing out the week talking about how industry titan Dale Pollak will leave Cox Auto at the end of 2025. Plus, almost all of the public groups saw F&I gross profit dip in Q3 and apparently OpenAI is building its own web browser. Show Notes with links: Cox Automotive announced Dale Pollak, founder of vAuto and a pioneer in in…
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This episode is about style guides, specifically AP and Chicago style guides. What they are, what's the difference, and when to use them. A must listen for any writers out there. Copy That! podcasts are discussions based on articles from the blog at https://rgcrc.com/copy-that/.By Ronald Gross
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EV Battery Prices To Plummet, Honda Double Range, Coke’s AI Remake
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Shoot us a Text. We’re back at our desks after some time on the road. Today we’re talking about Honda’s plans to double EV range while reducing cost and size, a new study that says price parity between EV and ICE could come as soon as 2026, and the response to an AI-altered Coca-Cola ad. Show Notes with links: Honda aims to double the driving range…
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EV Rollback, jaGUar Copies Nothing, Flying ShakeShack
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Shoot us a Text. Welcome to Wednesday as we talk about the likely EV regulation rollbacks on Trump’s Day One. We also talk about a Jaguar rebrand that’s unlike anything we’ve ever seen, as well Delta’s new initiative to serve ShakeShack on first class flights. Show Notes with links: Sean Duffy has been nominated to head the U.S. Department of Trans…
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Supply vs Demand, BYD’s 10 Millionth Vehicle, Record Thanksgiving Travel
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Shoot us a Text. We’re live in Petersburg VA this morning as we’re shooting the next episode of More Than Cars. Today, we’re talking about the latest Cars Commerce Industry Insights and what it means for supply and demand, how BYD has produced its 10 millionth new energy vehicle, and how this Thanksgiving could be a record for travel. Show Notes wi…
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Carvana Scales Capacity, Most Fatal Car Study, Tech Hiring Slowdown
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Shoot us a Text. It’s a busy week around the ASOTU halls as we’re in Florida for MRC and then Virginia for MTC. Today we’re covering how Carvana is scaling its capacity through the ADESA auction network, how Teslas topped a study on the most fatal cars on the road and the tech hiring slowdown. Show Notes with links: Carvana is reimagining its opera…
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Not Selling On Veteran's Day, but Serving in the Community
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Shoot us a Text. Nathan and Chris host the show this Saturday morning and talk about how Sioux City Ford Lincoln closed on Veteran's Day so they could do community service for the veterans in their community. Hosts: Paul J Daly and Kyle Mountsier Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://w…
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Is The EV Tax Credit Dead?, GM’s Free Night EV Charging, On-The-Job Training Broken
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Shoot us a Text. We’re almost at the end of another week, and today we’re covering how it seems that the Trump team is getting ready to eliminate the EV tax credit. Plus, GM is working with EV owners in Texas to offer free nighttime EV charging, and how on-the-job training is becoming harder to find. Show Notes with links: The Trump transition team…
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Car Buying Harder In October, Cybertruck Day Supply, OpenAI’s Operator
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Shoot us a Text. It’s Thursday, and we’re almost halfway through November. Today, we’re talking about a CDK study that says car buying got harder for consumers in October, how Tesla has exhausted its Cybertruck reservation list and OpenAI’s autonomous Operator that’s coming to a computer near you. Show Notes with links: According to a recent CDK Gl…
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Listen in on a conversation on content strategy and why it's important in marketing. Copy That! podcasts are discussions based on articles from the blog at https://rgcrc.com/copy-that/.By Ronald Gross
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Rivian, VW and Scout… Oh My, Fain Struggles To Unionize Plants, ICE Dodge Charger
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Shoot us a Text. Today’s the day when we release More Than Cars episode 4: Mohawk Chevrolet at 1PM! Oh and we’re also talking about Rivian and VW’s finalized joint venture, how the UAW is struggling to gain momentum following last year’s big wins and how Dodge is adjusting its EV and ICE muscle car plans. Show Notes with links: Rivian Automotive an…
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VinFast Gets Cash Infusion, Phases of AI In Dealerships, Prompt of the Week
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Shoot us a Text. This Tuesday morning we are excited to publish the very first AutoIndustry.ai weekly email, covering everything the industry needs to know about AI. But before we talk about that, we’re covering how VinFast’s founder is jumping in to keep the company afloat again. Show Notes with links: VinFast is getting another major capital infu…
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$1.4B of Carvana Stock, Transparency Gap Closing, Dual IHOP-Applebees
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Shoot us a Text. Happy Veteran’s Day and thank you to all who have served! Today we’re talking about Ernie Garcia II cashing in on $1.4B of Carvana stock, a new Capital One study highlighting the role of trust and transparency in the car buying process and an IHOP-Applebees shared location. Show Notes with links: Ernie Garcia II, father of Carvana …
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Shoot us a Text. Happy Saturday! Nathan and Chris host the show today to recap the ASOTU team's time in Austin, TX this week and then share some of the good we're seeing in the auto industry. Park Place Dealerships donates $100,000 in small grant giveaways to local charities. The charities are submitted by employees and community members and in a c…
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CARS Rule Under Trump, Mexico Confronts Musk, AI Robot Art
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Shoot us a Text. Welcome to Friday! As we wind down the week, we’re talking about how the Trump Presidency could affect the FTC CARS Rule. Plus, Mexico wants answers from Musk as to Tesla’s Mexico Gigafactory and a painting by an AI robot sold for over $1M at auction. Show Notes with links: The Federal Trade Commission’s new regulations to combat a…
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Car Dealer Wins Senate Seat, CBT 40 Under 40, $15M Chat.com
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Shoot us a Text. We’re live from Austin this morning where we’ll be speaking to the ATAE Comms Directors, but before that, we’re talking about how car dealer Bernie Moreno is headed to the Senate, the second annual list of CBT 40 Under 40 honorees and how Open AI spent a whopping $15M on the Chat.com domain. Show Notes with links: Bernie Moreno, fo…
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This episode is a discussion about blog writing. Blogs can be a lead-generating machine if written properly and why you should leave it to a copywriter to write them. Copy That! podcasts are discussions based on articles from the blog at https://rgcrc.com/copy-that/.By Ronald Gross
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Trump’s Win Rattles EVs, Musk’s Influence, and IKEA’s Meatball Move
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Shoot us a Text. Donald Trump’s return to the White House could disrupt the auto industry’s EV ambitions. Plus, Elon Musk’s advisory role with the new administration and his plans for autonomous tech. And, IKEA opens its first stand-alone restaurant in London. Show Notes with links: Former President Donald Trump has won the 2024 election, and his r…
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Stellantis Slashes MSRPs, Tesla Leans Into Autonomy, Starbucks Brings Back Sharpies
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Shoot us a Text. Happy Election Day! Well, now that we’ve covered that… today we’re talking about how Stellantis listened to dealers and cut prices on some Jeep models, how Tesla has given up on the human-driven affordable EV, and how your name might start being incorrectly spelled on Starbucks cups this fall. Show Notes with links: Stellantis has …
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Hard-To-Get Floorplans, Voice Control Over Physical Buttons, Online Choice Overload
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Shoot us a Text. We’ve got Michael Cirillo in the studio on this Monday, as we’re talking about how its becoming harder for new auto dealers to secure floorplan loans, how Rivian has decided that voice control is better than physical buttons and how online customers are abandoning carts because of choice overload. Show Notes with links: New and sma…
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Shoot us a Text. On Saturday's we like to talk about the ways we see dealers impacting their communities, and today, Kyle and Chris are talking about everything Halloween, from haunted car washes to PS5 giveaways to scary replicas of Paul and Kyle. Hosts: Paul J Daly and Kyle Mountsier Get the Daily Push Back email at https://www.asotu.com/ JOIN th…
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October Sales Growth, Ford’s Manager Accountability, Early Black Friday
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Shoot us a Text. It’s a new month and we hope you’re recovering from the candy hangover! Today we’re looking back at October in retail auto and reviewing how it did, examining how Ford is linking performance to manager bonuses and seeing how Target is moving Black Friday deals earlier than ever. Show Notes with links: October brought robust growth …
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Iconic Halloween Ads and the Copywriters Who Wrote Them
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This podcast examines the history of Halloween advertising campaigns, highlighting how copywriters have used humor, horror, and nostalgia to create memorable brand experiences. Copy That! podcasts are discussions based on articles from the blog at https://rgcrc.com/copy-that/.By Ronald Gross
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Carvana Efficient Growth, Ford Pausing Lightning Production, Starbucks One Price
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Shoot us a Text. Happy Halloween! It’s the last day of the month, and we’re tracking how Carvana has managed to continue its used car growth. Plus, we cover how Ford is slowing down its production of the F-150 Lightning and Starbucks getting rid of extra fees for non-dairy milk. Show Notes with links: Shout out to our friends at UVeye! Their AI-dri…
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Shoot us a Text. Ford Drops, Tesla Grows, Airline Refunds Description: We are on day 2 of More Than Cars season two shooting, and we couldn’t be more encouraged by what we are discovering in Lafayette, IN. Today we look at Ford’s Q3 report of lower net income, Tesla expanding its vehicle output in 2025 and a new requirement for you to get quicker a…
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Rates Down/Payments Up, Scout DTC “Exactly What Customers Want”?, Apple’s AI Ads
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Shoot us a Text. We’re live from Lafayette Indiana to start recording the second season of More Than Cars! Today, we’re running through the latest industry data from J.D. Power, pushing back against an article from the Verge that suggests Scout is doing “exactly what customers want”, and how Apple is innovating with its advertisements. Show Notes w…
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Shoot us a Text. It’s the last week of the month, so go finish strong! Today, we’re covering how the public dealership groups made out in Q3, plus a survey that says a majority of Americans are interested in test driving an EV and another survey that says we see the same add too many times. Lithia & Driveway, AutoNation, and Sonic Automotive report…
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Turning Challenge Into Hope, and Seeing The Industry Rally Around You
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Shoot us a Text. Today on the Saturday pod, Kyle is joined by Chris and Nathan. Chris shares the story of Mike McSherry and his marathon for his son and the March of Dimes. So far, he's raised over $30K for the amazing organization on the support of the automotive industry! There's still opportunity to donate and make an impact. It's a reminder tha…
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Scout Goes Direct & Dealers Pushback, EV Roundup, Monochromatic Car Trends
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Shoot us a Text. Feathers have been rustled this Friday morning as Scout announced their long-awaited vehicles, and how they aren’t going to use dealers to sell them. Plus, we talk about Farley’s Chinese EV revelation, how Tesla is finding new profit centers and why every car only comes in a shade of black or white. Show Notes with links: After ove…
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Dealer Profits Stable, Fleet EV Transition, and Apple’s Beta
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Shoot us a Text. Happy Thursday! Today Paul’s back and we cover stabilizing dealer profits, GM & Ford helping Fleet customers transition to the EV lifecycle, and Apple’s newest beta features available now. Show Notes with links: New data from the Presidio-NCM benchmark shows the sharp drop in dealership profits may be stabilizing after a tough year…
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GM Beats Wall Street, 19 Million Tons of Lithium, Air Taxis Cleared For Takeoff
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Shoot us a Text. As we reach the middle of the work week, we’ve got the one and only Jordan Cox in the studio! Today, we’re talking about how GM has raised their 2024 guidance again, how Arkansas could be home to enough lithium to power all the world’s EVs and how the FAA has issued its rules for air taxis. Show Notes with links: General Motors (GM…
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Political Copywriting: The Art of Persuasion
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listen to a discussion on political copywriters. Who are they and what are some famous ad campaigns that have influenced elections? To read the article this discussion is based on, visit: https://rgcrc.com/copy-that/#copy-that-Post-16. Copy That! podcasts are discussions based on articles from the blog at https://rgcrc.com/copy-that/.…
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AI Hit-Or-Miss For Dealers, Mach-E That Looks Like A Mustang, The Chick-Fil-A Network
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Shoot us a Text. It’s a terrific Tuesday morning, and we have guest host Amit Chandarana, newly announced CEO of Curbee! We’ll be discussing how auto dealers are integrating AI into their operations (or how they aren’t), the refreshed Mustang Mach-E and Chick-Fil-A’s new streaming network. Show Notes with links: Auto dealerships are embracing AI wi…
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What Your Car Says About You, Negative Equity Spike, Sam’s Club No-Checkout
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Shoot us a Text. Description: As we roll into a new week, we’ve got some fun insights from Business Insider about the United State of Automobiles. Plus, we talk about how negative equity is growing year over year and an innovative Sam’s Club concept that eliminates any type of checkout lane. Announcement ASOTU Edge Webinar on October 23 at 2Pm with…
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Shoot us a Text. Today ASOTU head writer Chris Reeves sits with Paul and Kyle to talk about the Supercar Parade collab the Wylar Automotive Group put on to benefit the Ronald McDonald house. They may or may not also talk about the posters they had in their rooms as kids. Hosts: Paul J Daly and Kyle Mountsier Get the Daily Push Back email at https:/…
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EV Registrations Up 18%, FSD Low-Viz Investigation, Rivian Knight Rider
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Shoot us a Text. As we wind down on another week, we’re looking at August’s EV numbers and the gains by GM. Plus, we talk about the NHTSA’s investigation into Full Self Driving, and how Rivian is re-skinning its R1s for spooky season. Show Notes with links: General Motors' latest electric vehicles, combined with Tesla's Cybertruck, significantly co…
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Plug-Ins Not Winning, Cybertruck Reservation List, Credit Card Debt Climbs
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Shoot us a Text. We’re together in-person this Thursday morning as we reflect on the 100 years of Carter Myers Automotive. Today we’re talking about how plug-in hybrids may not be the transition to EVs that we thought, how Tesla may have already exhausted its Cybertruck reservation list and how more Americans are concerned about their credit card d…
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Affordability Drives Sub-$20K Segment, AI EV Battery Checks, Shrinkflation Survey
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Shoot us a Text. It’s a wheels up Wednesday as we’re celebrating with Carter Myers Automotive at their 100th Anniversary Gala. We also dive into the rise of affordable new vehicles, AI’s game-changing role in EV battery safety, and the growing frustration of U.S. shoppers facing shrinkflation. Show Notes with links: New data suggests lower-priced v…
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Hashtags: Should You Capitalize Them or Not?
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This episode is based on a blog post at https://rgcrc.com/copy-that/#copy-that-Post-14. The discussion in this podcast leads us to hashtags—when to capitalize them and leave them lowercase. Copy That! podcasts are discussions based on articles from the blog at https://rgcrc.com/copy-that/.By Ronald Gross
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GM EVs Outsell ICE in China, AI In-Car Experience, Starbucks Back To Basics
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Shoot us a Text. On this Tuesday, we dive into GM’s historic EV sales surge in China, explore how AI-powered voice assistants are changing the in-car experience, and look at Starbucks’ new CEO's strategy to cut discounts and bring back the coffeehouse charm. Show Notes with links: General Motors has achieved a significant milestone in China, sellin…
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Stellantis Shuffles, Fiat Fun, and Catching a Rocket with Chopsticks
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Shoot us a Text. Hello Monday! Today we dive into Stellantis’ leadership shuffle as Jeep’s Antonio Filosa takes on this crucial role, Fiat stirs up fun with a cheeky EV campaign, and SpaceX makes history by catching its massive Starship booster midair. Antonio Filosa, Jeep’s CEO since last November, is now also stepping into the role of Stellantis …
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This Dealer's Dream to Make World a Better Place
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Shoot us a Text. Kyle, Paul, and Chris Reeves join us in the studio today! On top of the news this week featuring the Top 150 Dealerships to Work For, Chris touches on Scott Bieler's take on why these top dealers continue to make the world a better place. Hosts: Paul J Daly and Kyle Mountsier Get the Daily Push Back email at https://www.asotu.com/ …
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Best Dealership, Tesla's Cybercab, and the Silver Economy
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Shoot us a Text. It’s Friday! Audi Tysons Corner tops the 2024 Best Dealerships list with a focus on leadership, Tesla unveils the futuristic Cybercab for high-volume autonomy, and retailers shift focus to the booming silver economy. Audi Tysons Corner has secured the top spot in the 2024 Automotive News Best Dealerships To Work For list, with nota…
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GM’s Model Margins, Toyota’s Caution, and Grit from Fast Food
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Shoot us a Text. On this Thursday, we explore GM's increased profitability from simplifying gasoline models, Toyota's cautionary stance on an all-EV future with its job risks, and how fast-food jobs have shaped the careers of today's successful professionals. Amid the focus on EVs, GM has found profitability by simplifying its gasoline models, impr…
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Is Tesla’s Robotaxi a Dud?, Milton Causes Early Closures, The Christmas “Spirit”
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Shoot us a Text. We’re rolling through the middle of the week, and holding our breath as we wait to see how hard Milton will hit Florida. Plus, we debate whether Tesla can deliver on its robotaxi promise and talk about Spirit Halloween turning into Spirit Christmas. Show Notes with links: Several wholesale auto auctions and dealerships in Florida c…
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Columbus Day Advertising: Commerce and Controversy
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A discussion on the history of Columbus Day as a marketing opportunity for retailers and how brands are adapting their marketing strategies to reflect evolving societal values. This podcast is based on the blog post: https://rgcrc.com/copy-that/#copy-that-Post-15 . Copy That! podcasts are discussions based on articles from the blog at https://rgcrc…
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Hurricane Tips For Dealers and EV Owners, Unexpected Kia Kindness, Uninsurable Cybertrucks
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Shoot us a Text. Welcome to Tuesday, the most productive day of the week! Today we’re talking about the anticipation that Florida is facing with Hurricane Milton and how dealers and EV owners can be prepared. Plus, we see some unexpected kindness between Kia dealers and learn how Cybertruck owners are having their insurance policies canceled. As Hu…
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Helene’s Insurance Effects, Joint-OEM EV Chargers, October Holiday Shopping
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Shoot us a Text. Monday morning and we’re rolling heavy into this week as we explore how Hurricane Helene impacts auto dealerships' insurance, the launch of IONNA’s EV fast-charging network, and why October is now a major sales season for retailers like Amazon and Walmart. Show Notes with links: As natural disasters like Hurricane Helene become mor…
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When I Grow Up... I Wanna Be A Technician
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Shoot us a Text. Chris Reeves joins the show on this Saturday, and we talk about apple picking, plus what we wanted to be when we grow up and how Walser Automotive Group is investing in the future of technicians. Hosts: Paul J Daly and Kyle Mountsier Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https…
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