How to Boost Your Book Marketing with Strategic Branding - BM460

Book Marketing Mentors

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15d ago 24:47

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Did you know branding can make a huge difference in your book marketing success?

This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics.

We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a strong connection with your audience.

Key Takeaways:

Author vs. Book Branding – Understand the difference and where to focus for the best results.
The Five Branding Pillars – Kim’s essential framework: Commitment, Construct, Community, Content, and Consistency.
The Power of Emotion – Learn why making readers feel something is crucial for branding success.
Know Your Why – Define your purpose to create a brand that lasts.
Consistency is Key – A strong, consistent message builds trust and credibility.

Tune in to learn how to position yourself and your book for long-term success!

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Be More Human: Do the Work that Matters Most with Generative AI

Have you been using GenAI? The 2024 Work Trend Index report found that users of Generative AI are changing the workforce. They feel more motivated, are able to focus on more important work, and find their workload to be much more manageable.
My friend Caelan Huntress has been a digital marketer for 15 years, and now he helps knowledge workers learn how to use Generative AI to improve their productivity, strategy, and creativity.
He’s also an American digital nomad, who just got his New Zealand citizenship this month!
On Friday, 28 February at 1pm New Zealand time (which is Thursday, February 27th at 4pm Pacific time) he’s hosting a free webinar about GenAI, called ‘Be More Human: Do the Work that Matters Most with Generative AI.’
It’s about how we can be better co-pilots of GenAI, and why the future of work belongs to professionals who are proficient operators of these tools.
It’s 45 minutes, with 15 minutes of Q&A for anyone who has a burning question about AI. You can register for his free webinar by subscribing to his newsletter here:
https://genaitraining.co.nz/webinar

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