Best Susan Friedmann Podcasts (2024)

1
Leveraging Skills: Turn Your Expertise Into Multiple Offers - With Special Guest Susan Friedmann 42:04

17d ago42:04

42:04

Have you ever written a book only to wonder, “Now what?” Don’t let your hard work sit on the shelf collecting dust. Learn how leveraging skills can turn your book into multiple resources. Today, as part of the Mastering Excellence series, Nikki talks with Susan Friedman, an expert in book marketing. She’s here to share her proven strategies for tur…

1
Boost Sales by Highlighting Benefits, Not Features: Show Clients the Value 15:13

2h ago15:13

15:13

Have you ever found yourself listing all the amazing features of your product, only to watch a client’s eyes glaze over? Maybe you’re excited about your offer, but your prospects aren’t grasping the value. You’re left wondering how to present your services in a way that makes people eager to buy—without feeling like you’re pushing a hard sale. Toda…

1
How to Use Poetry to Elevate Your Book Marketing Success - BM449 29:29

6h ago29:29

29:29

Do you want to learn how poetry can transform your book marketing strategy? This week's guest expert is Viral Gor, a celebrated Canadian poet and author known as Virus the Poet. Viral shares his journey, creative process, and insights on using poetry to engage readers on a deeper, emotional level. Discover the art of captivating your audience throu…

1
How to Turn Vague Client Requests Into Sales 18:50

2h ago18:50

18:50

Have you ever been hit with one of those vague “client requests” that seem impossible to answer effectively? Maybe it’s a half-formed question or a general inquiry with no specifics, and you’re left wondering how to respond without wasting time or losing a potential sale. Today’s episode dives into essential sales strategies to turn these unclear i…

1
How to Best Master Preorder Campaigns for Maximum Book Success - BM448 30:33

6d ago30:33

30:33

Have you considered how a strategic preorder campaign can skyrocket your book's success? This week's guest expert is Kimberley Wells Eley, founder of KWE Publishing and an experienced guide for authors navigating from idea to publication. She shares essential strategies for turning your book into a thriving business while creating buzz through effe…

1
How to Handle Tire Kickers: Turn Indecisive Prospects into Committed Clients 21:06

3d ago21:06

21:06

Do you find yourself entangled with tire kickers—those prospects who keep you on the hook without ever committing? If so, you're not alone; this episode is for you. Today, Nikki dives into practical strategies to support you in closing more sales by recognizing and managing these non-committal clients. You’ll learn how to masterfully handle indecis…

1
Virtual Presentation Mastery: How to Engage and Captivate Your Audience - BM447 28:52

9d ago28:52

28:52

Have you ever wondered how to improve your virtual presentation skills to captivate and engage your audience? This week's guest expert is David Doerrier, a professional speaker, trainer, and coach with over 30 years of experience in effective communication. Known for his captivating style and expertise in adult learning theory, David shares essenti…

1
Stop Missing Buying Signals: How to Confidently Follow Up Without Fear of Rejection 17:54

10d ago17:54

17:54

Have you ever noticed a buying signal but held back, unsure if you should act on it? Today’s episode is all about recognizing and following up on buying signals—even in those unexpected, non-traditional settings—without that fear of rejection holding you back. Nikki dives into why this skill is so essential for growing your client base and shares i…

1
How to Unlock Sponsorships to Turn Your Podcast into Profit - BM446 32:05

15d ago32:05

32:05

How can you monetize your podcast, even with a small audience? In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy. Discover practical, step-by-step strate…

1
How to Unlock the Power of Partnerships to Boost Your Book Sales - BM445 26:44

22d ago26:44

26:44

Have you ever considered leveraging joint venture partnerships to amplify your book's reach? This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit…

1
Addressing Budget Constraints - Strategies for Successful Client Meetings 12:28

24d ago12:28

12:28

Have you ever been to a client meeting where the first words out of their mouth are, "There's no budget"? Don’t let budget constraints make you panic. Today, Nikki shares strategies to set yourself and the prospect up for success and maybe even earn their business. We know you need to get paid, but hold off on immediately “blessing and releasing” t…

1
How to Master Being a Memorable Podcast Guest - BM444 29:32

1M ago29:32

29:32

Have you thought how being a podcast guest could boost your book marketing? This week’s guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients. Julie walks you through how to find th…

1
Navigating Corporate Sales - Confidence Tips for Women Dealing with Difficult Clients 28:58

1M ago28:58

28:58

Are you tired of being overpowered by difficult clients in your corporate sales meetings? Do you struggle to stay calm when faced with challenging clients who seem determined to contradict everything you say? You’re not alone. Today, Nikki shares confidence tips specifically for women dealing with know-it-all clients. She breaks down what you can d…

1
How to Craft Meaningful Marketing Messages that Charm Your Audience - BM443 30:09

2M ago30:09

30:09

Have you ever found it hard to create marketing messages that really connect and charm your audience? This week’s guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience…

1
Customer Retention Tip: Turning Sales Failures Into Loyalty 18:29

1M ago18:29

18:29

Most business owners know it's easier and more cost-effective to keep an existing client than to acquire a new one. Even a small increase in customer retention can significantly boost profits. Have you ever had a sale fall through or seen a client relationship fall apart? These moments of crisis might actually lay the foundation for future success …

1
How Playful Sales Strategies Can Drive Your Book Success - BM442 29:59

2M ago29:59

29:59

Have you ever thought how being playful and experimenting can help generate new sales leads? This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing. From creating conversations to building strong r…

1
Strategic Pricing Strategy: Who, When, and How to Offer Discounts to Boost Sales - with Nicole Smith Levay 36:08

2M ago36:08

36:08

Strategic pricing strategy matters. Marketing methods that used to work in the past are much more nuanced these days. This episode tackles strategic pricing strategy and how to approach discounts - who to offer them to, when, and how. This on-air coaching call features one of our unique and brilliant Sales Maven Society members, Nicole Smith Levay.…

1
Podcasting for Authors: How to Build Your Platform and Boost Book Sales - BM441 32:10

2M ago32:10

32:10

Have you ever thought how starting your own podcast can boost your book marketing? This week’s guest is Sam Liebowitz, TEDx speaker, bestselling author of Everyday Awakening, and host of The Conscious Consultant Hour. Sam shares how podcasting can grow a dedicated audience and boost your book sales. Discover the advantages of hosting your own podca…

1
Audience Engagement Strategy for Speaking Gigs - With Special Guest Laurie-Ann Murabito 37:21

2M ago37:21

37:21

Are your speaking gigs falling flat? It's time to revolutionize your audience engagement strategy. Nikki is joined by speaking and visibility coach Laurie-Ann Murabito to reveal how to captivate your audience and keep them on the edge of their seats. Learn how to infuse your unique personality into your presentations and set clear goals that resona…

1
How to Maximize Your Reach Integrating Audiobooks into Your Marketing Plan - BM440 30:08

2M ago30:08

30:08

Have you ever wondered how audiobooks can transform your book marketing strategy? In this episode of "Book Marketing Mentors," my guest expert is Tina Dietz, an award-winning speaker, audiobook publisher, and expert in vocal leadership. Tina is the founder of Twin Flames Studios, and she shares her insights on how audiobooks can play a key role in …

1
Proven Sales Success - When to Follow Expert Advice 21:08

2M ago21:08

21:08

Most people want sales success. To achieve it, they often need to step out of their comfort zones and accept expert advice. New techniques and strategies can feel uncomfortable or unfamiliar. It's natural to want to stick to what feels safe and known, yet this can limit our growth and potential, especially when it comes to sales. This episode is in…

1
How to Use Your Book to Create Profitable Digital Workbooks and Courses - BM439 31:10

3M ago31:10

31:10

Have you ever considered how transforming your book into an online course can boost your revenue and engagement? This week's guest expert is Parchelle Tashi, an award-winning creative educator and former teacher who has won awards for her work. She helps authors turn their books into online courses that are fun, easy to understand, and successful. …

1
Create Curiosity Networking At An Event 22:22

3M ago22:22

22:22

Would you like to find a subtle way to get your message across without selling or sounding pushy? If so, you might want to use the secret weapon of creating curiosity. In this on-air coaching call, Nikki and an amazing Sales Maven Society member Tracey Wheeler explore ways to create curiosity during networking events. Tracey, the owner of Sunny Vir…

1
How to Unlock the Art of Storytelling for Your Sales Success - BM438 25:18

3M ago25:18

25:18

Have you ever wondered how storytelling can drive your book marketing success? This week's guest expert is Lisa Bloom, best-selling author, speaker, coach, and founder of Story Coach. She shares invaluable insights on how authentic storytelling can transform your marketing strategy. Discover the art of making connections through compelling narrativ…

1
Creating An Upsell Offer vs. a Downsell Offer - On-Air Coaching with Melissa Spaulding 33:57

3M ago33:57

33:57

Therapists often spend their time focusing on finding ways to help their clients, yet they are also running a business, and sales are an important part of that business. Today's episode features an on-air coaching call with one of our amazing Sales Maven Society members, Melissa Spaulding, a licensed clinical mental health counselor and EMDRIA cons…

1
Unleash Your Story: How to Use Memoir as a Pathway to Purpose - BM437 33:04

3M ago33:04

33:04

Have you ever considered how the memoir method can deepen the emotional connection between your readers and your story? This week's guest expert is Amanda Nell Edgar, an award-winning author, ghostwriter, and book coach. She reveals the transformative power of the memoir method, particularly for women looking to share their personal stories. Join u…

1
Avoiding Assumptions - How Assigning Motive to Prospects Harms Your Sales Success 32:36

3M ago32:36

32:36

If you've ever caught yourself making assumptions about your clients' motives, you're not alone—and it could be holding you back from true success. In this episode, Nikki dives deep into the dangers of assigning motives to your prospects and clients, and how these assumptions can derail even the most promising sales opportunities. It's easy to fall…

1
Book Marketing Mastery: How to Maximize Your Potential for Success - BM436 30:09

3M ago30:09

30:09

Have you ever wondered how physical books can boost your book marketing strategy? This week’s guest expert is Peter Thomson, the UK's leading strategist for business and personal growth. He shares invaluable insights on using physical books to make a good impression and attract more clients. Discover how to boost your book's value by turning its co…

1
Building A Prospecting List 17:14

3M ago17:14

17:14

If the thought of prospecting makes you uneasy, especially if you don't see yourself as a traditional salesperson, you're not alone. In this episode, Nikki shares straightforward strategies to simplify prospecting and help you start building your business, attracting new clients, and exploring new possibilities. Prospecting is crucial for success, …

1
How to Conquer Limiting Beliefs that Block Your Book Marketing Success -BM435 26:24

3M ago26:24

26:24

Have you ever wondered how your subconscious limiting beliefs impact your book marketing success? This week's guest expert is Judy Kane, author of "Your 4 Truths: How Beliefs Impact Your Life." As a transformative coach dedicated to helping individuals overcome subconscious barriers, Judy shares invaluable insights on breaking free from limiting be…

1
Customer-Centric Retention Strategy 19:17

4M ago19:17

19:17

Have you ever wondered how a customer-centric retention strategy might help you grow your business, boost your clients' lifetime value, and make it easier for them to stay loyal to you? In today's episode, Nikki provides practical tactics for increasing client retention and encouraging repeat business. This episode is inspired by a chat with a clie…

1
The Chunky Method: How to Best Unlock Your Writing Productivity Potential - BM434 27:02

4M ago27:02

27:02

Have you ever wondered how to boost your writing productivity and beat writer's block? This week's guest expert is Allie Pleiter, international bestselling author and creator of the Chunky Method Writing Technique. She shares invaluable insights on tailoring your writing process to match your personal productivity rhythms to consistently craft enga…

1
Secrets to Eliciting Powerful Client Reviews & Testimonials 16:47

4M ago16:47

16:47

Have you ever wondered how the power of authentic testimonials and glowing reviews can transform your business, attract more of your ideal clients, and even boost your SEO? In today's episode, Nikki shares actionable strategies to elicit powerful client reviews and testimonials to give your business a boost. The inspiration for this episode comes f…

1
How to Unlock the Power of Kindness to Help Market Your Book - BM433 28:26

4M ago28:26

28:26

Are you ready to transform your business with the power of kindness? Join me for an enlightening conversation with Linda Cohen, also known as the "Kindness Catalyst." Linda, a professional speaker and consultant, shares her insights on the transformative power of kindness in the workplace. With over a decade of experience and two published books, L…

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Susan Friedmann Podcasts

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