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Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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Maximize Your Book’s Reach: How to Use LinkedIn to Market Without Feeling Sleazy - BM461
24:22
24:22
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24:22
Ever thought about how LinkedIn could revolutionize book marketing for authors who dread the traditional marketing approach? This week’s guest expert is Sophie Lechner, a speaker, author, and business coach specializing in helping entrepreneurs attract clients in a natural and authentic way. Sophie shares her "Magnet Model," a powerful framework th…
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How to Boost Your Book Marketing with Strategic Branding - BM460
24:47
24:47
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24:47
Did you know branding can make a huge difference in your book marketing success? This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics. We explore the difference between branding yourself as an author versus bran…
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How to Boost Your Book and Speaker Visibility with LinkedIn - BM459
24:37
24:37
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24:37
Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but powerful strategies for authors and speakers to use LinkedIn effectively. From creating a standout profile to connecti…
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How to Unlock the Power of Storytelling to Boost Your Book Marketing - BM458
25:37
25:37
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25:37
How can storytelling improve your book marketing? This week’s guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel. Doug, an expert in storytelling and marketing, shares how authors can use storytelling to stand out. From finding personal stories to using them in marketing, Doug explains how storyte…
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How to Maximize Your Podcast Guesting for Book Marketing Success - BM457
22:54
22:54
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22:54
Have you considered using your podcast guest appearances to help market your book? This week’s guest is Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast. Lyndsay is an expert in turning podcast content into tools that boost visibility and build authority for authors, coaches, and thought leaders. She shares prac…
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How to Treat Your Book Like a Business: Marketing Secrets for Authors - BM456
25:36
25:36
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25:36
Ever thought about using a creative brief to make writing and marketing your book easier? This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning complex marketing ideas into clear, useful strategies. He explains how to treat your book like a business, and how t…
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BEST OF 2024: How to Best Unlock the Power of Podcasting for Your Book and Business - BM455
29:08
29:08
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This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy! Thank you for being a dedicated Book Marketing Mentors listener. Wishing you a happy holiday season ***********************************…
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BEST OF 2024 - How to Elevate Marketing Yourself With Winning Success Strategies - BM454
28:15
28:15
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28:15
This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy! Thank you for being a dedicated Book Marketing Mentors listener. Wishing you a happy holiday seasonThis episode originally aired on…
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Common Editing Mistakes Authors Make and How to Avoid Them - BM453
26:49
26:49
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26:49
Have you ever considered how mastering the editing process could take your manuscript to new heights of success? This week's guest expert is Jeanette Smith, a copy editor, content writer, and mermaid Instagrammer. She reveals her expert insights into demystifying the editing process and how self-editing skills can lead to a polished manuscript that…
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Podcast Interview Secrets: How to Maximize Your Reach and Impact - BM452
27:59
27:59
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27:59
Did you know podcast marketing can boost your book’s reach and impact? This week's guest expert is Suzanne Tregenza Moore, best-selling author of Hang on Tight, Learn to Love the Rollercoaster of Entrepreneurship, and host of the podcast All Things Authopreneur. Suzanne specializes in helping rising thought leaders and nonfiction authors focus on r…
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How to Embrace Your Imperfections to Boost Your Book Marketing Success - BM451
27:36
27:36
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27:36
Have you ever wondered how embracing imperfections can enhance your book marketing strategy? This week's guest expert is Michele Molitor, CEO of Nectar Consulting, transformational coach, clinical hypnotherapist, and author of "I Am Perfectly Flawsome." She shares invaluable insights on conquering perfectionism to boost your book marketing and pers…
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The Power of Questions: How to Get What You Ask For! - BM450
34:13
34:13
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34:13
Thank you for being a loyal podcast listener. I'm extremely grateful! Thanksgiving Greetings *************************** Have you ever wondered how asking the right questions can skyrocket your book sales? This week's guest expert is Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series, and a prolific author known for his contribu…
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How to Use Poetry to Elevate Your Book Marketing Success - BM449
29:29
29:29
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29:29
Do you want to learn how poetry can transform your book marketing strategy? This week's guest expert is Viral Gor, a celebrated Canadian poet and author known as Virus the Poet. Viral shares his journey, creative process, and insights on using poetry to engage readers on a deeper, emotional level. Discover the art of captivating your audience throu…
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How to Best Master Preorder Campaigns for Maximum Book Success - BM448
30:33
30:33
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30:33
Have you considered how a strategic preorder campaign can skyrocket your book's success? This week's guest expert is Kimberley Wells Eley, founder of KWE Publishing and an experienced guide for authors navigating from idea to publication. She shares essential strategies for turning your book into a thriving business while creating buzz through effe…
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Virtual Presentation Mastery: How to Engage and Captivate Your Audience - BM447
28:52
28:52
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28:52
Have you ever wondered how to improve your virtual presentation skills to captivate and engage your audience? This week's guest expert is David Doerrier, a professional speaker, trainer, and coach with over 30 years of experience in effective communication. Known for his captivating style and expertise in adult learning theory, David shares essenti…
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How to Unlock Sponsorships to Turn Your Podcast into Profit - BM446
32:05
32:05
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32:05
How can you monetize your podcast, even with a small audience? In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy. Discover practical, step-by-step strate…
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How to Unlock the Power of Partnerships to Boost Your Book Sales - BM445
26:44
26:44
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26:44
Have you ever considered leveraging joint venture partnerships to amplify your book's reach? This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit…
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How to Master Being a Memorable Podcast Guest - BM444
29:32
29:32
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29:32
Have you thought how being a podcast guest could boost your book marketing? This week’s guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients. Julie walks you through how to find th…
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How to Craft Meaningful Marketing Messages that Charm Your Audience - BM443
30:09
30:09
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30:09
Have you ever found it hard to create marketing messages that really connect and charm your audience? This week’s guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience…
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How Playful Sales Strategies Can Drive Your Book Success - BM442
29:59
29:59
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29:59
Have you ever thought how being playful and experimenting can help generate new sales leads? This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing. From creating conversations to building strong r…
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Podcasting for Authors: How to Build Your Platform and Boost Book Sales - BM441
32:10
32:10
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32:10
Have you ever thought how starting your own podcast can boost your book marketing? This week’s guest is Sam Liebowitz, TEDx speaker, bestselling author of Everyday Awakening, and host of The Conscious Consultant Hour. Sam shares how podcasting can grow a dedicated audience and boost your book sales. Discover the advantages of hosting your own podca…
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How to Maximize Your Reach Integrating Audiobooks into Your Marketing Plan - BM440
30:08
30:08
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Have you ever wondered how audiobooks can transform your book marketing strategy? In this episode of "Book Marketing Mentors," my guest expert is Tina Dietz, an award-winning speaker, audiobook publisher, and expert in vocal leadership. Tina is the founder of Twin Flames Studios, and she shares her insights on how audiobooks can play a key role in …
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How to Use Your Book to Create Profitable Digital Workbooks and Courses - BM439
31:10
31:10
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31:10
Have you ever considered how transforming your book into an online course can boost your revenue and engagement? This week's guest expert is Parchelle Tashi, an award-winning creative educator and former teacher who has won awards for her work. She helps authors turn their books into online courses that are fun, easy to understand, and successful. …
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How to Unlock the Art of Storytelling for Your Sales Success - BM438
25:18
25:18
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25:18
Have you ever wondered how storytelling can drive your book marketing success? This week's guest expert is Lisa Bloom, best-selling author, speaker, coach, and founder of Story Coach. She shares invaluable insights on how authentic storytelling can transform your marketing strategy. Discover the art of making connections through compelling narrativ…
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Unleash Your Story: How to Use Memoir as a Pathway to Purpose - BM437
33:04
33:04
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33:04
Have you ever considered how the memoir method can deepen the emotional connection between your readers and your story? This week's guest expert is Amanda Nell Edgar, an award-winning author, ghostwriter, and book coach. She reveals the transformative power of the memoir method, particularly for women looking to share their personal stories. Join u…
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