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Welcome to An Agency Story podcast, I’m your host, Russel.
In this episode, we’re joined by Eric Elkins, the dynamic founder of WideFoc.us, a social media agency based in Denver, Colorado.
Eric’s journey is anything but conventional, spanning from biochemistry labs to restaurant kitchens, and eventually to becoming an early adopter in the world of social media strategy. Learn how his decision to focus exclusively on social media back in 2007 transformed WideFoc.us into a trusted partner for businesses navigating the ever-changing digital landscape.
Eric shares candid insights about the leadership lessons that have shaped his agency’s team-centric culture, especially an in-depth conversation about the critical role of being a teacher in your business.
Enjoy the story.

Show Notes Insights

Leadership as Coaching: Drawing on his teaching background, Eric emphasizes the importance of a coaching mindset in leadership. He learned that delivering feedback with empathy, curiosity, and a focus on strengths rather than solely on weaknesses fosters trust and talent development. This approach had a significant impact on his business, allowing him to build stronger, more loyal teams, ultimately improving employee retention and company culture.
Data-Driven Pricing and Process Improvement: Over time, WideFoc.us developed a structured pricing system based on historical data about the time required for various tasks. This method not only streamlined proposals but also facilitated clear client conversations about the value of services. By leveraging tools like time-tracking software and creating pricing models, you can eliminate guesswork, maintain profitability, and build trust with clients through transparency.