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Company: HVH Media & Marketing
Owners: Hayden Van Hulzen
Year Started: 2013
Employees: 1-10 (Emerging)

Welcome to An Agency Story podcast, I’m your host Russel.
In this episode, we’re joined by Hayden Van Hulzen, the engaging and innovative founder of HVH Media & Marketing, based in Scottsdale, Arizona.
Hayden shares her journey from a pre-med student to a top marketing strategist, revealing how a pivotal elective class changed her life and set her on the path to building her own agency.
Discover how Hayden’s fearless approach to marketing—working with industries as diverse as religious television and billion-dollar pleasure brands—has helped her agency thrive while embracing authenticity. Hayden also opens up about tragedy and difficult life events that spurred her entrepreneurial leap. Catch it all on this episode.
Enjoy the story.
Show Insights

Embrace Authenticity to Build Loyalty
Hayden emphasizes the importance of being unapologetically authentic in marketing, both for her agency and her clients. She advises agencies to focus on cultivating a loyal customer base by leaning into what makes their brand unique, rather than trying to appeal to everyone. This approach not only builds deeper connections but also creates a sustainable and enthusiastic client following.
Prioritize Team Morale and Fit Over Profit
Hayden’s decision to fire clients who disrupted team morale highlights the value of creating a positive and supportive work environment. For her, internal harmony and employee satisfaction are essential to long-term success, even at the cost of immediate revenue. This lesson is vital for agency owners aiming to build a sustainable and people-first business.