Best Bonnie Habyan Podcasts (2024)

1
Bonnie Habyan | CMO Convo | Connecting with customers in a digital world 21:45

16h ago21:45

21:45

As the CMO at X-Caliber, Bonnie Habyan brings over 20 years of marketing experience, offering insights into how marketing leaders can bridge the gap between technology and creativity to maintain meaningful customer relationships. In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys,…

1
#5: Three Ways to Battle Back And Get on Track to Follow Your Dreams After a Major Life Event 45:41

3d ago45:41

45:41

Imagine being nearly killed in a hit and run accident and then emerging with more fire than ever to pursue your passion. This is Kat Pattillo's journey and she shares it with Worth Knowing. From her life-threatening experience in 2019 to becoming a leader in education reform, Kat's perspective on life and career goals changed after her brush with d…

1
Steve Keifer | CMO Convo | Budget battles and brand balance 32:30

14d ago32:30

32:30

In this episode of CMO Convo, new host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board.

1
#4: Three Ways to Successfully Pivot and Prosper After Life Throws You a Big Career Curveball 47:55

15d ago47:55

47:55

Nautica. Tommy Hilfilger. Ann Taylor. Polo Ralph Lauren. These are some big names, and Melissa Cohen worked for them all. Then came the pandemic, and the fashion industry was hit hard. Melissa lost her dream job. But instead of sitting down, she reinvented herself, becoming a force on LinkedIn and creating her own company. She openly shares three c…

1
#3: Five Secrets to Breaking Barriers in the Sky While Inspiring Your Daughter 30:01

30d ago30:01

30:01

Imagine you're a mom of three little ones, you are a flight attendant in the '90s, and you come home one day and tell your husband you want to become a commercial airline pilot. You do it, and then 25 years later, you and your pilot daughter make history as the first mother-daughter duo at Southwest to fly together. Grit, gumption, courage? You'll …

1
#2: Three Ways To Ensure Success After a Huge Personal Loss 51:28

2M ago51:28

51:28

Imagine learning your husband has committed financial infidelity on a Thursday and your house is set to be auctioned off the following Tuesday. That happened to Lisa Weldon at age 56. But instead of giving in, she got up, put herself and her great talents out there, and made a new, fulfilling, impactful life. She published a book, was asked to give…

1
#1: Buckle Up and Get Ready for Inspiration, Motivation, and Powerful Steps for Success. Introducing Worth Knowing. 17:19

2M ago17:19

17:19

In this debut episode of Worth Knowing, Host Bonnie Habyan gives a preview of what's to come in her new podcast. But she has a warning for her listeners. Buckle up and get ready to hear from women from across the globe who share their stories and secret sauce to overcoming adversity and making it big, once they realized how much they have to give. …

1
Katie Smith | CMO Convo | A day in the life of a fractional CMO 46:15

3M ago46:15

46:15

Ever considered stepping out of your permanent role and becoming a fractional CMO? Well, to get to grips with the benefits and the pitfalls, we decided to sit down with distinguished fractional CMO Katie Smith, to find out what the daily challenges are, how she navigates them, and how fractional CMOs can leave their mark across multiple industries!…

1
Ramon Soto | CMO Convo | Breaking barriers with purpose-driven marketing 56:50

3M ago56:50

56:50

In this episode of CMO Convo, we had the pleasure of speaking with Ramon Soto, the Chief Marketing Officer at Northwell Health. Ramon shared his journey into healthcare marketing and delved into the innovative strategies Northwell is using to engage with consumers and differentiate itself in a competitive market.…

1
Kelly Hopping | Aligning sales and marketing | CMO Convo 52:37

5M ago52:37

52:37

It's one of the most common problems in marketing, particularly in SaaS: How do you get your sales and marketing function in alignment? No organization wants to have their sales and marketing teams toiling away in silos, failing to communicate on key strategies and initiatives. misaligned goals lead to poor lead nurturing, and that has a very obvio…

1
Amanda Cole | How CMOs can keep up with AI innovations | CMO Convo 48:09

6M ago48:09

48:09

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.com Like it or not AI is here to stay, and not just that, it’s going to transform the ways that marketers do their jobs, from data analysis and customer communications, to persona research, there isn’t an aspect of your work…

1
Matt Sutton | Keeping your disruptor edge | CMO Convo 49:12

8M ago49:12

49:12

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.com Disruptor brands can inspire incredibly passionate followings. But there's a tendency as they grow for these brands to lose the personality and features that caused people to love them. They become more generic, with eve…

1
Morgan J Ingram | The most important people for driving growth | CMO Convo 51:53

8M ago51:53

51:53

Who are the most important people for driving growth? It's a big question, but it's one we looked to answer in this year's Growth CMO Report. In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings about personnel that CMOs need to rely on to help meet their growth goals: within their teams, in how they collaborat…

1
Jim Kraus | Modern buyer personas for modern marketing | CMO Convo 44:41

9M ago44:41

44:41

Modern buyer personas need to be based on more than demographics or firmographics. They need to look deep at what drives decisions, and who is ready to make certain decisions, according to Jim Kraus of the Buyer Persona Institute. Jim joined us on the CMO Convo podcast to explain why buyer personas need to evolve, the power that modern, decision-ba…

1
Adam Azor | Your game plan for the end of third-party cookies | CMO Convo 46:55

9M ago46:55

46:55

2024 is set to be the year that marketers finally bid farewell to third-party cookies. But what comes next? Adam Azor, EVP of Global Marketing at Sportradar, joins us to share his insights on how the marketing landscape will look when there's no more third-party cookies, and what you need to be prepared. Adam believes this is going to be one of the…

1
Elyse Winer | Making some noise about sustainability | CMO Convo 39:21

10M ago39:21

39:21

Sustainability isn't just good for the planet, it's good for business too. When Gen-Z and Millennial customers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase it than older generations (Deloitte). So clearly, it's important for brands to make a big deal about the sustainability innovations they'…

1
Tim Hines | The power of entrepreneurial mindsets for CMOs | CMO Convo 35:39

10M ago35:39

35:39

With so many responsibilities, most CMOs need to be self-starters to get things done. And if entrepreneurs are the ultimate self-starters, what is it about their mindsets that CMOs can take lessons from for success? That's the question that Fractional CMO Tim Hines has set out to answer. He joined us on CMO Convo to share his insights on what makes…

1
Sarah Roberts | Human connection: the top priority for CMOs in 2024 | CMO Convo 44:41

11M ago44:41

44:41

2023 was a big year for marketing tech, particularly AI. So much so it can easy to lose sight of the real core of marketing: people. We market to people, people make up our teams, the other stakeholders within your organization are people. That's why we're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining that …

1
Lori Goode | Goodbye, 2023. Hello, 2024. | CMO Convo 53:23

11M ago53:23

53:23

2023 has thrown a lot of curveballs at CMOs and marketing leaders. And 2024 is gearing up to continue that trend. With both challenges and opportunities appearing around every corner, we sat down with Lori Goode, CMO of Index Exchange, to take a look back at how CMOs have responded, and what they can do to prepare for what's coming in 2024. From AI…

1
Miri Rodriguez | Encoding empathy into your brand's DNA | CMO Convo 44:12

11M ago44:12

44:12

Connections require understanding, and understanding requires empathy. That's true in many situations, but particularly when it comes to brands connecting with their audiences. Miri Rodriguez, Senior Storyteller at Microsoft and best selling author of Brand Storytelling, knows the power of empathetic storytelling, and she joins us to breakdown why …

1
Kitty Hart | What's the ROI on experiential marketing? | CMO Convo 50:16

12M ago50:16

50:16

Brand experiences and experiential marketing can be fantastic for building connections and relationships with your audience. Most marketers are well aware of this, but to get buy-in, you'll need to really show their value in driving revenue and their ROI. Kitty Hart, VP of Client Brand Experience at Heroic Productions, joins us to share how you can…

1
Ariadna Navarro | The secret to successful long-term marketing plans | CMO Convo 50:48

12M ago50:48

50:48

In a world where CMOs are under pressure to deliver immediate results, how do you make the space for long-term plans? There are many things in marketing that take extended investment in terms of time and resources, but it can be hard to get buy-in from non-marketing stakeholders who want you to make an impact right now. This disconnect can be one o…

1
Mark Donnigan | Slowing the CMO revolving door | CMO Convo 52:38

1y ago52:38

52:38

We've all seen the stats about how CMOs have the shortest average tenure in the C-Suite. But having a constant revolving door of marketing leadership isn't just bad for individual marketing leaders, it can have major negative impacts on teams, brands, and the marketing industry as a whole. We sat down with Virtual CMO, Mark Donnigan to discuss his …

1
Rob Balderstone | From CMO to CPO: could that be your next step? | CMO Convo 33:00

1y ago33:00

33:00

Once you reach CMO, where to next? It's an important question and one that Rob Balderstone had to answer in his role at Locket. Rob made the move to CPO because the company needed it, but in doing so he's found his marketing experience has been a huge boon to this role, while wading into Product has given him fresh perspectives on how marketing lea…

1
Elina Vilk | Maximizing your social media's effectiveness | CMO Convo 41:06

1y ago41:06

41:06

When you're sick, you go to a doctor. When you have car trouble, you go to a mechanic. When you need legal advice, go to a lawyer. So when you need to tackle issues with social media, you need to find an expert on that. And we've found one such expert, Elina Vilk, CMO of leading social media management tool Hootsuite, who joins us on CMO Convo to s…

1
Joe Aurilia | Everything your ops specialist wants their CMO to know | CMO Convo 40:23

1y ago40:23

40:23

Businesses are growing increasingly complex, and the role of ops specialists is increasing in importance. But ops doesn't happen in the background. They aren't your magic helpers tinkering away in the background doing everything without assistance. For ops to be effective, the function and personnel need to be working closely with your marketing te…

1
Bob Sherwin | Cultural flexibility for marketing creativity | CMO Convo 46:23

1y ago46:23

46:23

In marketing, new technologies are always emerging that change the game. New platforms appear that can shake things up. Fresh strategies can bring new perspectives. But there's one constant that remains essential for marketers to succeed: being able to tap into creativity. So it's pretty dang important for CMOs to develop cultures in their organiza…

1
Nick Venezia | Is the first-party data economy rigged? | CMO Convo 32:32

1y ago32:32

32:32

The depreciation of third-party data and cookies, along with increased regulations around data collection and usage are having a fundamental impact on digital marketing. It's clear that first-party data will be a top priority for many organizations. But what if the first-party data economy is rigged before we even properly start? Nick Venezia, Foun…

1
Dr. Karthik Nagendra | The power of B2B thoughtleadership | CMO Convo 35:04

1y ago35:04

35:04

Thoughtleadership is a term that gets thrown around a lot, in many different circumstances. So, let's drill into a specific function and form: applications of thoughtleadership in B2B marketing strategies. Fractional CMO, Dr. Karthik Nagendra knows all about its power and applications, which is why he's joined us to share his insights on what a mod…

1
Michael Jaconi | Evolving influencer marketing | CMO Convo 31:41

1y ago31:41

31:41

No matter your industry, it's highly likely influencer marketing could make a major impact on your brand's success. But gone are the days where you just picked someone with a heap of Instagram followers to do a few posts where they tag your brand. The influencer landscape, and how their audiences respond have evolved massively, and so do how you ap…

1
Joe Zappa | Making your marketing agency partnership worth it | CMO Convo 35:55

1y ago35:55

35:55

Agency partnerships can have big benefits but can carry high costs. In a world where CMOs need to count every single penny of your marketing budget, you'd best be sure you're getting the most out of them. You need to make sure you choose the right agency for the job, brief them effectively, and manage that relationship so you can both achieve succe…

1
Liz Dolinski | What the heck has happened to social media? | CMO Convo 39:17

1y ago39:17

39:17

Social media is going through some turbulent times lately. Algorithms are reducing brands' organic reach, mismanagement has made certain platforms a much less viable place for advertising, and overall, tried and tested tactics are losing their efficacy. With all this and more in mind, we sat down with Fractional CMO, Liz Dolinski, to answer the que…

1
Michelle Peterson | Prioritizing people with your performance | CMO Convo 31:29

1y ago31:29

31:29

Understanding people is essential as a CMO, whether it's your audience or your employees, because this understanding needs to be at the heart of everything you do. Whether it's crafting authentic stories, motivating your team, or informing performance marketing strategies: people need to be prioritized. Michelle Peterson, CMO of Kendra Scott, knows…

1
Dana Salman | Leveraging communities in the B2B sales cycle | CMO Convo 35:27

1y ago35:27

35:27

We're diving into the power of community at different points in your cycle, how to understand what your audience is looking for, and how to run an effective community that will drive sales.By CMO Alliance

1
Brady Cohen | 5 practical steps to sales and marketing alignment | CMO Convo 43:38

1y ago43:38

43:38

Sales and marketing alignment: the dream of pretty much all CMOs. But achieving it takes more than just saying "can't we all just get along?". That's why we're here with Fractional CMO, Brady Cohen, as he takes us through 5 practical steps to achieving sales and marketing alignment. Stop dreaming, start succeeding with this episode. Become a master…

1
Jason Hemingway | Can AI unlock your brand's humanity? | CMO Convo 40:05

1y ago40:05

40:05

AI is here, so how long until no humans are needed for marketing? According to Jason Hemingway, CMO of Phrase, that's still a long way off, and the human input is going to remain essential for a long time to come But what if using AI wasn't just helping humans to do more work, but could actually help you build more genuine, human connections with y…

1
Bryan Gernert & Ericka McCoy | Are CMOs and CEOs aligned on the use of AI? | CMO Convo 56:43

1+ y ago56:43

56:43

AI is making big changes to marketing and the role of CMOs. But what do your thoughts on the technology align with your CEO's? Your CEO likely has certain expectations on how AI is to be utilized, and while we're still in relatively unexplored territory with these technologies, it's essential for CMOs and CEOs to be aligned on expectations and usag…

1
Jessica Lyn Zall | Sales and Marketing, Unite! | CMO Convo 45:20

1+ y ago45:20

45:20

We've said it before, and we'll say it again: aligning Sales and Marketing is essential to the success of CMOs and their brands. But it's not just about making a process more efficient through collaboration: according to Jessica Lyn Zall, CMO of Percent, unifying and aligning Sales and Marketing is a recognition of how B2C consumer and B2B buyer be…

1
Rachael Donnelly | Making the case for brand awareness | CMO Convo 41:45

1+ y ago41:45

41:45

Your customers can't buy from you if they don't know who you are. Making the case for brand awareness should be that simple, and yet CMOs in many organizations are often told they shouldn't "waste" resources on something that doesn't clearly attribute to revenue, like performance marketing. As a CMO, it's your role to make the case for the importan…

1
Bryony Pearce, Mai Fenton, & Virginie Faucon | Diverse marketing needs diverse leadership | CMO Convo 100th episode 52:07

1+ y ago52:07

52:07

In a very special 100th episode, CMO Alliance's own CMO, Bryony Pearce sits down with two fantastic women CMOs: Mai Fenton of Superscript, and Virginie Faucon, former CMO of BBC Maestro. The Topic? The importance of diversity in marketing leadership, and overcoming the challenges many women face in these roles. Despite the many gains by women in th…

1
Rashel Hariri | Marketing in 2023 - where we're at and where we're going | CMO Convo 39:05

1+ y ago39:05

39:05

Has AI changed the landscape of marketing forever? Are marketing departments succeeding with "doing more with less"? What does the future hold for the industry? 2023 has already presented some big questions for marketing leaders, and we're tackling them with Rashel Hariri. Key talking points The current state of generative AI, and how things could …

1
Patrick Reynolds & Jade Warne | It's a diverse world. Marketing should be too. | CMO Convo 39:30

1+ y ago39:30

39:30

Brands, marketing teams, and their audiences are becoming increasingly diverse. But there's still more to be done. Patrick and Jade take a look at the current marketing landscape through the lens of DE&I, why it's essential for marketing teams to be diverse, and what marketing leaders can do to further the cause. Key talking points Why a diverse ma…

1
Robert Patin | Maximizing agency partnership ROI with your CFO | CMO Convo 36:45

1+ y ago36:45

36:45

The right agency partnerships can open up a bunch of resources for CMOs. But are you really getting the best for your buck? That's something your CFO definitely wants to know, and Robert Patin joins us to explain why working closely with CFOs when selecting agencies can help maximize your ROI. Key talking points Making the case for agency partnersh…

1
CMO Convo | To the CMO role, and beyond? | Jacob Baadsgaard 37:44

1+ y ago37:44

37:44

Are you a marketer with CEO ambitions? Don't miss this episode! Gone are the days where CEOs were exclusively from finance or sales backgrounds, more marketers are reaching the role than ever. Jacob Baadsgard, Founder and Chairman of Disruptive Advertising shares his insights on what marketers need to do to lead to companies. Key talking points The…

1
Angeley Mullins | Marketing: the real revenue driver | CMO Convo 42:38

1+ y ago42:38

42:38

Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now... Key talking points The case for marketing as a revenue driver. How to effectively show how marketing is driving revenue, even in ci…

1
Chloe Washington & Jim Williams | Could a chief of staff be just what CMOs need? | CMO Convo 37:24

1+ y ago37:24

37:24

Not heard of a CMO's Chief of Staff? This emerging role is having a huge impact on marketing organizations. Discover what this entails as we sit down with Chloe Washington, Chief of Staff to the CMO at Hubspot, and Jim Williams, CMO of Uptempo. Key talking points The challenges facing CMOs, and how a chief of staff can help them overcome them. How …

1
Sylvain Giuliani | Is growth-focused marketing dead? | CMO Convo 37:52

1+ y ago37:52

37:52

Are we at the end of the "growth at all costs" era of business? If we are, what function should marketing have if it's not driving growth? Sylvain Giuliani has the answers. Key talking points Should we still be focused on growth with marketing? What marketing leaders should be pivoting to in the current climate. What does "doing more with less" rea…

1
Yahya Mohamed Mao | The tech transforming customer experiences | CMO Convo 35:41

1+ y ago35:41

35:41

The best way to get people connected with your brand is through amazing customer experiences. In the future, Yahya thinks AI, VR, and the Metaverse will play a big part in them. Key talking points What people expect from brands when it comes to customer experience. Current customer experience applications for AI, VR, and the Metaverse. How these ap…

1
Zee Jeremic | Sales and Marketing: Two teams, one funnel | CMO Convo 41:02

1+ y ago41:02

41:02

Traditionally, you do marketing, then you do sales. But according to our guest, Zee, in modern business, you need to have them interweaved throughout a single funnel, not different stages. Key talking points Why sales and marketing alignment is more important than ever. The modern buyer funnel, and sales and marketing's role. What CMOs need to do t…

1
Ihor Sokol | User intent: the true secret to amazing conversion rates | CMO Convo 46:11

1+ y ago46:11

46:11

All marketing has a purpose behind it, but if your audience isn't converting, what's the point? Ihor Sokol is sharing a secret that could double your conversion rates: optimizing based on user intent. Key talking points The current state of conversion rates, and where organizations are often going wrong. Why user intent data should be at the heart …

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