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Angeley Mullins | Marketing: the real revenue driver | CMO Convo
Manage episode 364176072 series 3470148
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Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now...
Key talking points
- The case for marketing as a revenue driver.
- How to effectively show how marketing is driving revenue, even in circumstances where attribution is difficult.
- The stakeholders you need to be working with to show the efficacy of marketing.
Want to really master showing revenue drivers to the rest of the C-Suite? Maximize your abilities with C-Suite Masterclass.
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