WHY WAIT? Lori Lyons is the founder of Igniting Your Business, a premier website design agency, and it is aptly named. Specializing in crafting digital experiences that captivate and convert, Lori empowers businesses - particularly "encore entrepreneurs" - to elevate their online presence. Chatting with Hersh, Lori shares how she ensures clients enjoy a seamless - and effective - digital journey.

Lori is the host of the popular "The Encore Entrepreneur" podcast, where she and her guests translate the complicated side of “marketing speak” into simple everyday language for her audiences.

Visit Lori's website at https://lorilyons.me/

(0:00) Introduction with Lori Lyons on business control (0:47) Sponsor: Introduction and Sponsors (1:19) Lori Lyons's business and podcast insights (2:18) Lori's motivations and helping encore entrepreneurs (6:19) Tackling fear, imposter syndrome, and website creation (9:01) The role of personal branding in website effectiveness (15:10) Client success stories and marketing for Encore entrepreneurs (19:56) Strategies for scaling and the art of delegation (24:12) Connecting with Lori Lyons online (25:30) Hersh's insights on personal branding and authenticity (31:20) Leveraging humor in brand messaging (34:50) Listener Q&A segment (38:15) Sponsor: BrandBoosters (39:45) Wrap-up and preview of upcoming episodes