Discover the secret behind creating a perception of rarity in the wine industry. Join us as "the wine psychologist" Antonia Mantonakis reveals the psychological tricks and marketing strategies that will leave your audience thirsting for more. But beware, the path to success may be more complex than it seems... Consumers' expectations and their interpretation and the perception that they might have from wine are so much more powerful than the actual sensation. - Antonia Mantonakis In this episode, you will be able to:

• Discover how perception shapes the enjoyment of wine and influences consumer preferences.
• Uncover the pivotal role of wine labels in shaping consumer perception and purchase decisions.
• Learn how scarcity can impact consumer behaviour and drive demand for your wine products.
• Explore the significance of colour in wine branding and its influence on consumer perception.
• Master the art of creating a perception of rarity in the competitive wine industry.

Antonia Mantonakis is a renowned wine psychologist with over 17 years of experience in the field. As a marketing professor at Brock's Goodman School of Business in Niagara, she specializes in understanding consumer behaviour and perception, particularly concerning wine branding and marketing strategies. Her unique expertise is uncovering how consumers think, feel, and make purchasing decisions. Her research has delved into the fascinating world of pricing psychology, where she has discovered the profound impact that price perception can have on the brain's pleasure centers. She has also explored the influence of wine labels, including images' role and winery names' effect on consumer perception. With her wealth of knowledge and insights, Antonia is a sought-after expert in the wine industry, helping wine producers enhance their branding and marketing strategies to create a perception of rarity and desirability in the market. Contact Antonia here:

• Website: https://thewinepsychologist.ca/
• Instagram: https://www.instagram.com/thewinepsychologist/
• TikTok: https://www.tiktok.com/@thewinepsychologist
• Facebook: https://www.facebook.com/TheWinePsychologist
• X (New name for "Twitter"): https://twitter.com/mantonakis