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E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth
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This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust.
Natalie introduces her latest book, Trusted: The Proven Path to Customer Loyalty and Business Growth, and shares practical advice for businesses to strengthen their relationships with customers and employees. The conversation underscores the critical role trust plays in achieving long-term business success and offers actionable steps for company leaders to measure and improve their trust equity. Lastly, they touch upon the significance of self-improvement and continuous learning, recommending books like Atomic Habits by James Clear.
Topics Include:
Understanding Trust and Its Impact
Addressing Trust Issues in Business
Breaking Down The Trust Equity Index
Investigating Trusted Companies Secrets
Examining Natalie’s New Book Trusted
Natalie’s Book Recommendation:
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Connect with Natalie:
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
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Produced By: Social Chameleon
120 episodes
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