Go offline with the Player FM app!
425: Darrell Lester—The Eight Letter F Word
Manage episode 466117925 series 2992610
Former vice president of marketing at Publishers Clearing House, Darrell Lester, tells the inside story of how PCH started as a mom & pop shop, meteorically rose to one of the most beloved companies in America, and then was nearly destroyed by bad press and lawsuits because of greed. Darrell witnessed it all and chronicled it in his book, Downfall of an Icon: The True Story of Publishers Clearing House.
Tip o’ the hat to our excellent sponsors
ZipRecruiter.com/Rowe to try ZipRecruiter for FREE.
BuildSubmarines.com Explore available careers!
AuraFrames.com/Mike Use code: Mike to get $20 off their best-selling frame.
American-Giant.com/MIKE Use code MIKE to get 20% off your order.
426 episodes
Manage episode 466117925 series 2992610
Former vice president of marketing at Publishers Clearing House, Darrell Lester, tells the inside story of how PCH started as a mom & pop shop, meteorically rose to one of the most beloved companies in America, and then was nearly destroyed by bad press and lawsuits because of greed. Darrell witnessed it all and chronicled it in his book, Downfall of an Icon: The True Story of Publishers Clearing House.
Tip o’ the hat to our excellent sponsors
ZipRecruiter.com/Rowe to try ZipRecruiter for FREE.
BuildSubmarines.com Explore available careers!
AuraFrames.com/Mike Use code: Mike to get $20 off their best-selling frame.
American-Giant.com/MIKE Use code MIKE to get 20% off your order.
426 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.