In this episode of 'The UpNUp Podcast', Owner/CEO of the Pacific Northwest staple and legendary home for fashion 'Throwbacks NW', Rio Estolas, takes on a journey of using nostalgia to carve out the future. From his early upbringing in the Bay Area, being surrounded by the culture clash of Hip Hop, Streetwear, Vintage, and everything in between, he was developing a master plan and didn't even know it. With decades of contributions to the PNW Streetwear/Fashion space, what's most interesting is how he's managed to keep his foot on the pedal in the lane of longevity. Whether it's using his platform and brand to preserve and keep memories/moments alive through fashion or paving the way for the next generation of fashion/streetwear enthusiasts, his run is nothing short of legendary and a true blueprint to success. Another story definitely made to keep us all on #TheUpNUp