951: Lisa McLeod - Increase Sales with Your Noble Purpose

The Self-Employed Life

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In this episode of the Self-employed Life, I had the pleasure of speaking with Lisa McLeod, author of best seller Selling with a Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud, along with four other exceptional books, about the importance of having a noble purpose in business. We discussed how making helping people the mindset of a business will not only provide a better life for the client, but also creates a more successful business and personal life. Lisa stated that people in business whose purpose is to help as many people as they can as best as they can are more successful than those that are in it just for money.

Lisa McLeod is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.

Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. She developed the Noble Purpose methodology after her research revealed that salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.

Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001. She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth. Lisa has keynoted in 25 countries and authored over 2,000 articles. She has made appearances on the Today Show and the NBC Nightly News, and her firm’s work has been featured in Forbes, The Wall Street Journal, and NPR.

Lisa’s leadership book, Leading with Noble Purpose: How to Create a Tribe of True Believers is a breakthrough book that shows leaders how to win the hearts and minds of their teams and customers.

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Everything you need can all be found at jeffreyshaw.com .

Dia Bondi, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact –

Read her book, Selling with a Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud

Contact Jeffrey –

Valuable Resources –

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

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