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The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
Manage episode 472158942 series 1927299
In this episode of The Russell Brunson Show, I sit down with Taylor Welch, the founder of The Wealthy Consultant. Taylor has built and scaled multiple businesses, and in our conversation, we go deep into some of the unconventional strategies that have fueled his success!
Taylor shares what he calls the Revolving Pricing Method, a pricing strategy that breaks away from the typical high-ticket model by combining an upfront onboarding fee with ongoing monthly payments - ensuring profitability while increasing client retention. If you've ever struggled with recurring revenue, this concept will change how you structure your offers.
We also discuss why traditional book funnels are broken and how Taylor is leveraging pamphlets… I.E. small, hyper-specific digital products that quickly establish authority, create desire, and seamlessly lead to high-value offers. This "lost marketing strategy" dates back to the 1700’s, and Taylor reveals how he’s using it to drive massive engagement and sales.
Lastly, we dive into his YouTube strategy, which has exploded in the past year. Taylor explains how incorporating faith, business, and money into a single content ecosystem has helped him create deeper connections, drive engagement, and dominate the algorithm. We also talk about why controversy and polarization are essential for building an audience that’s not just engaged, but obsessed!
Key Highlights:
- The Revolving Pricing Method: How to make time itself a profit center you
- Why most book funnels fail and how pamphlets are creating better conversions
- The psychology of pricing: How small tweaks can significantly impact retention
- How controversy fuels audience growth (and why avoiding it keeps you invisible)
- Taylor’s YouTube strategy: How he went from slow growth to 30K+ new subscribers per month
This episode is packed with game-changing insights you won’t want to miss. Listen now and take notes!
Resources & Links Mentioned in This Episode:
- Get Taylor’s Revolving Pricing Method pamphlet 👉 wealthyconsultant.com/russell
- Subscribe to Taylor’s YouTube channel 👉 youtube.com/TaylorAWelch
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
- NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
- Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
- LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
- Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
- Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices
751 episodes
Manage episode 472158942 series 1927299
In this episode of The Russell Brunson Show, I sit down with Taylor Welch, the founder of The Wealthy Consultant. Taylor has built and scaled multiple businesses, and in our conversation, we go deep into some of the unconventional strategies that have fueled his success!
Taylor shares what he calls the Revolving Pricing Method, a pricing strategy that breaks away from the typical high-ticket model by combining an upfront onboarding fee with ongoing monthly payments - ensuring profitability while increasing client retention. If you've ever struggled with recurring revenue, this concept will change how you structure your offers.
We also discuss why traditional book funnels are broken and how Taylor is leveraging pamphlets… I.E. small, hyper-specific digital products that quickly establish authority, create desire, and seamlessly lead to high-value offers. This "lost marketing strategy" dates back to the 1700’s, and Taylor reveals how he’s using it to drive massive engagement and sales.
Lastly, we dive into his YouTube strategy, which has exploded in the past year. Taylor explains how incorporating faith, business, and money into a single content ecosystem has helped him create deeper connections, drive engagement, and dominate the algorithm. We also talk about why controversy and polarization are essential for building an audience that’s not just engaged, but obsessed!
Key Highlights:
- The Revolving Pricing Method: How to make time itself a profit center you
- Why most book funnels fail and how pamphlets are creating better conversions
- The psychology of pricing: How small tweaks can significantly impact retention
- How controversy fuels audience growth (and why avoiding it keeps you invisible)
- Taylor’s YouTube strategy: How he went from slow growth to 30K+ new subscribers per month
This episode is packed with game-changing insights you won’t want to miss. Listen now and take notes!
Resources & Links Mentioned in This Episode:
- Get Taylor’s Revolving Pricing Method pamphlet 👉 wealthyconsultant.com/russell
- Subscribe to Taylor’s YouTube channel 👉 youtube.com/TaylorAWelch
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
- NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
- Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
- LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
- Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
- Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices
751 episodes
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