Bike industry chaos, part 2: What lies ahead in 2024? More expert analysis plus our Cycling Sgt. Pepper image discussed

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It’s episode 68 of the road.cc Podcast and we’re turning our attention once again to the troubling state of the bike industry and its worryingly shaky prospects for the year ahead, following the news that Orange Bikes – one of the UK’s most iconic cycling brands and a staple of the mountain bike scene – has appointed an administrator.
To discuss what lines in store for the bike industry in 2024, Ryan and Jack are joined by Rory Hitchens, a long-time bike industry stalwart and the founder of brand-new agency Greenleaves Cycling. While Rory insists to us that the recovery of the bike industry is a “three to five year” project, he also asserts that cycling is not alone in the challenges currently wreaking havoc on the global economy.
And, in any case, it’s not all doom and gloom. While the road bike market continues to be squeezed, Rory notes that the ‘bottom’ of the bike pyramid – the bikes that propel many people to work or school or the shops – has the opportunity to flourish in 2024, despite the challenges gripping the rest of the industry.
Meanwhile, in part two, Jack is joined by road.cc’s news editor Dan Alexander and Oli Pendrey, the creative and photography force behind the site, and the man responsible for the spectacular Sgt. Pepper’s Lovely Cycling Club Band image that accompanied Dan’s review of the year in cycling.
We take a peek behind the curtain (you lucky listeners) to chat about how our majestic Beatles homage came about, the work that went into making it (again, sorry Oli), and the stories and cycling and cycling-related characters of the past year that inspired it.
At the time of broadcast, our listeners can also get a free Hammerhead Heart Rate Monitor with the purchase of a Hammerhead Karoo 2. Visit hammerhead.io right now and use promo code ROADCC at checkout to get yours.

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