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Episode 96: The Procurement Trap - How Intent Signals Are Costing You Sales
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Sellers often get stuck in a commoditization trap by focusing too much on differentiation and add-ons rather than clearly articulating the problem they solve. In this episode, Doug and Jess explain the distinctions between programs and procurement, sharing tips for bringing sellers back to properly defining the problem they’re solving.
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Thanks for listening and remember to just say no to shitty RevOps!
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