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EP 36: Copy That Doesn't Suck: The Real Deal on Writing for Impact with Stacy Eleczko
Manage episode 471247572 series 3555398
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Join Stacy Eleczko and me for a conversation about:
1️⃣ Your Words Might Be Repelling Clients (Without You Realizing It)
- The hidden psychology behind business messaging and why "sounding good" isn’t enough.
- Many business owners struggle not because of bad offers but because they fail to communicate their unique value effectively.
2️⃣ The Difference Between Generic Copy & Strategic Messaging
- Why most entrepreneurs overlook buyer psychology when writing their website copy.
- How messaging that speaks to audience needs, desires, and decision-making processes leads to conversions.
3️⃣ Building a Business Through Authenticity, Not Influence
- Stacey shares how she’s grown her business through LinkedIn connections, not chasing likes.
- The power of relationship-driven marketing over traditional "influencer" tactics.
4️⃣ Why Pulp Fiction is one of the Greatest Movies ever made
- You dig it the most
- Zed's dead baby, Zed's dead
Stacy's LinkedIn: https://www.linkedin.com/in/copybystacy/
Stacy's Website: https://stacyeleczko.com/
David's LinkedIn: https://www.linkedin.com/in/david-young-mba-indy/
David's Website: https://davidjyoung.me/
Chapters
1. Introduction to Messaging Strategy (00:00:00)
2. Building a Copywriting Business (00:12:01)
3. Messaging Strategy vs. Generic Copy (00:24:38)
4. The Power of Speaking Engagements (00:52:45)
5. Building Relationships on LinkedIn (01:24:47)
6. Marketing Psychology and Email Strategy (01:52:32)
38 episodes
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