Andy Yen, Global Partner Marketing Director for ServiceNow.

Andy is very much a results-driven, collaborative marketing leader with 16 years of experience building and scaling global marketing teams and campaigns. He has previously had senior product marketing roles with ShareBird, Oracle, and SAP, and holds an MBA from the University of California, Berkeley Haas School of Business.

ServiceNow is a cloud-based platform that helps companies manage digital workflows and productivity.

In this episode:

Andy talks about his journey to marketing from sales and business development for technology companies and how this has influenced his approach to marketing and marketing leadership.

He discussed how he keeps his work and ideas fresh with his manta “When you feel comfortable it’s time to change.”

From a strategy and campaign development point of view, Andy talks about how he and his team seek to build their marketing personas around the employee journey and the ‘moments that really matter.”

Andy discusses some of the challenges and opportunities he faces in his partner marketing role.

Finally, he offers some great advice to young marketers at the beginning of their careers. Namely to get out into the wider business and to build advocates for your work from outside your team.

Andy gives a shout-out to Daniel Cheng, founder and CEO of Metric Design Studio, and the work he and his team does.