Ep. 68 Jeffrey Burrell: Riot Games The Purpose Made podcast

10M ago 44:06

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This week, we're diving into the fascinating world of gaming and social impact with Jeffrey Burrell, Head of Social Impact at Riot Games. Known for iconic titles like League of Legends, Teamfight Tactics, and Valorant, to cross over sensations like Arcane which is taking @Netflix by storm, @riotgames is rewriting the narrative of gaming companies by championing impactful social causes.

During the episode we discuss:

1. The Gaming Revolution: Riot's Social Impact Journey:

Jeffrey unfolds the story of Riot Games' transformation into a socially responsible powerhouse.
Discover how Riot's passion for gaming translates into meaningful experiences and social initiatives.

2. Riot's Social Impact Fund: Game-Changing Moves:

Dive deep into the workings and successes of Riot's Social Impact Fund.
Highlighting groundbreaking campaigns like "Take the Drake for Water’s Sake" with AWS and the $1M Worlds Events Pass contribution to the Eden Reforestation Project.

3. UN's Sustainable Development Goals: A Playbook for Positive Change:

Explore how Riot uses the UN's Sustainable Development Goals to deliver value to players and communities.
Unravel Riot's approach through their Social Impact Pillars and research findings, transforming data into real-world impacts.

4. Looking Ahead: Riot's Vision for Gaming's Future:

Jeffrey shares insights into the potential of gaming experiences in championing social and environmental issues.
Together with sneak peeks into Riot Games' 2024 plans and the future of player-focused gaming.

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