Go offline with the Player FM app!
Pendo VP Product Marketing, Jackie Palmer on Product Launches
Manage episode 451094982 series 2815424
Questions covered in this episode:
0:32 Opening Question: Journey into and through product marketing
2:57 Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a success?
10:32 How do you think about messaging and working with analysts or cross-functional partners to ensure that messaging is cutting through the noise effectively?
18:35 How do you balance speed to market while ensuring that all of the launch elements are in place and fully ready?
22:20 How do you whether as a Pendo or in another company you've been a part of integrate competitive insights into your launch strategy to ensure that your positioning not only stands out but counters any competitors?
26:27 How do you encourage product marketers, whether its a brand new product marketer who's just joined your team or somebody who's joining your team as a fairly senior product marketer to have a thorough understanding of the competitive landscape?
31: 17 How do you think about creating that rolling thunder and ensuring a launch not only goes smoothly, but it has a lasting impact beyond that initial day or event?
Want more insights from Jackie? Check out her Sharebird Profile.
Looking to connect? You can find Jackie here on LinkedIn.
88 episodes
Manage episode 451094982 series 2815424
Questions covered in this episode:
0:32 Opening Question: Journey into and through product marketing
2:57 Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a success?
10:32 How do you think about messaging and working with analysts or cross-functional partners to ensure that messaging is cutting through the noise effectively?
18:35 How do you balance speed to market while ensuring that all of the launch elements are in place and fully ready?
22:20 How do you whether as a Pendo or in another company you've been a part of integrate competitive insights into your launch strategy to ensure that your positioning not only stands out but counters any competitors?
26:27 How do you encourage product marketers, whether its a brand new product marketer who's just joined your team or somebody who's joining your team as a fairly senior product marketer to have a thorough understanding of the competitive landscape?
31: 17 How do you think about creating that rolling thunder and ensuring a launch not only goes smoothly, but it has a lasting impact beyond that initial day or event?
Want more insights from Jackie? Check out her Sharebird Profile.
Looking to connect? You can find Jackie here on LinkedIn.
88 episodes
Tous les épisodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.