How modern ads manipulate your health fears for profit

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22d ago 21:19

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We dive into the controversial world of direct-to-consumer (DTC) advertising with health reporter Martha Rosenberg. Drawing from her extensive knowledge, Martha unpacks how DTC drug ads manipulate consumers, fuel hypochondria, and create demand for obscure medical conditions. We also explore the alarming tactics behind soap product advertisements, revealing how fear-based marketing plays on common insecurities to sell products.

Martha Rosenberg is a health reporter and the author of Big Food, Big Pharma, Big Lies and Born With a Junk Food Deficiency.

She discusses the KevinMD article, "How drug and soap commercials are manipulating you."

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