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Episode 1 - (F1 Series) | Las Vegas Update | Deconstructing the Business of F1 | Q&A with Talisman Founder
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On today's episode, John Sertori, a leading Formula 1 race analyst with over two decades of providing expert F1 commentary shares his insights coming out of the Brazilian Grand Prix and moving into the Las Vegas Grand Prix, the first of the final three race weekends of the season.
John is joined by Dharpan Randhawa, Founder & CEO of Talisman. Dharpan shares his unique perspective revealing the business dynamics that have become the driving force behind Formula 1's growth as well as how Talisman is delivering truly innovative solutions within sports marketing to generate meaningful business results between brands and sports properties.
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