Throughout my career, I've harnessed the power of free media and PR to promote my shows and build my brand. As an entertainer, it was essential to gaining visibility and making a name for myself. The advertising impact of free media—whether in print, on television, or radio—can’t be bought at any price. Yet, many businesses struggle to secure this kind of publicity because they approach it the wrong way. In media, there's a clear distinction between paid advertising and stories or editorials. While people might glance at ads, they truly engage with stories and editorials. The real goal of any advertising effort is to get noticed, read, and ultimately elicit a response. In this episode, I speak with a PR expert who has a proven track record. I've referred clients to her, and she’s consistently secured valuable media coverage for them. This is a powerful marketing strategy that few have truly mastered.
Melanie Rembrandt is the founder of Rembrandt Communications®, LLC, She is an award-winning publicist, copywriter, and speaker. She has helped thousands of entrepreneurs worldwide through her articles in top publications, such as Harvard Business Review, The Rich Dad Company, Thrive Global, Medium, Success, Hollywood Weekly and others. She’s appeared with Dan Kennedy’s No B.S., Robert Kiyosaki’s Rich Dad, American Writers and Artists Institute, PINK, and at many other event.

In addition to this podcast, she’s also been a guest on the “Simplify Your Business” C-Suite Radio podcast, and The Small Business PR Academy. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie has appeared on all of the major television networks and is the author of “Simple Publicity,” “Secrets of Becoming a Publicist”, published by AWAI and “Dance Class Etiquette.” Entrepreneurs, Fortune 500 companies, and celebrities work with Melanie to have more time to thrive and boost sales, awareness and credibility. When she’s not at her desk? You’ll probably find her helping others, kickboxing, dancing, or scuba diving with sharks!