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Hi! Welcome back to The Interior Collective - I’m your host, Anastasia Casey! Today, I’m excited to welcome Jason Saft, the mastermind behind Staged to Sell Home, a company that has transformed over $3 billion in luxury homes since its official founding in2016, but Jason’s been staging as a passion project since 2005. With an impressive background of more than 20 years in real estate sales and staging, Jason brings a unique perspective on what it means to craft interiors that are both aspirational and functional. Known for his contemporary, curatorial style and unwavering commitment to producing results, Jason has earned accolades for his work, including features in the Wall Street Journal, Architectural Digest, and more.

For Jason, great design isn’t a straight line—it’s about balancing artistry and intent, creating spaces that captivate buyers and maximize value. Because I truly do believe there is no single way to run a successful design business, I’m thrilled to chat with Jason about how he has forged his own path in luxury staging, standing out as both a respected business owner and creative visionary. Jason’s approach is anything but conventional, and his 98% success rate speaks for itself.

Today, we’re diving into Jason’s methods for making luxury staging stand out, exploring everything from his business model and inventory curation to timelines and the decisions behind staging versus full-service design. And we’re especially excited to catch up because not only is Jason an IDCO Studio client, he is also a past attendee of our own Design Camp—so much so that he sent his team to the very next session!

Join us as we explore how Jason combines expertise, intentionality, and market knowledge to elevate homes and help buyers envision their dream lives.