Chris Allen is the Co-founder of Osena Spiked Coconut Water, a beverage brand that creates better-for-you alcohol options. Osena drinks are made with coconut water, naturally occurring electrolytes, 100 calories, and zero sugar for the health-conscious fun seeker. A serial entrepreneur passionate about human health, Chris’ expertise spans food and beverage, wellness, health technology, biotechnology, and retail. Before founding Osena, he spent five years in the corporate finance program at Johnson & Johnson. With an MBA from The Wharton School, Chris’ roots are deeply entrenched in commercial strategy.

With the rise of health consciousness, people are more cautious about what they consume. For those who love to have fun but are still mindful of their health, where can they get a healthy and enjoyable alcoholic option?

After struggling to find a healthy alcoholic beverage to enjoy, serial entrepreneur Chris Allen embarked on a journey to create the perfect solution. He combined the health benefits of coconut water with a touch of alcohol to create spiked coconut water that people can indulge in without guilt. He shares his journey building this brand so that people can now have the best of both worlds — relish their favorite alcoholic drink without compromising on their health.

On this episode of the Firebelly Social Show, Duncan Alney talks with Chris Allen, Co-founder of Osena Spiked Coconut Water, about sugar-free Spiked coconut water. Chris talks about his transition from corporate finance to the beverage space, the benefits of coconut water, Osena’s alcoholic coconut water with functional benefits, and the brand’s marketing and branding strategies.