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#32 The Power of Google with KaeRae Marketing
Manage episode 422288934 series 3496735
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Kassie, the host of the Mastermind Mixer, introduces the show and welcomes Kelsey Flannery from KaeRae Marketing, who specializes in Google Ads and SEO. Kelsey explains her journey into mastering Google tools, becoming Google certified, and the importance of using both paid ads and organic SEO to grow businesses. She highlights the challenges businesses face in allocating budgets for Google Ads and the strategic approach needed to maximize ROI.
Additionally, Kelsey offers audits, courses, and consultations to help businesses navigate Google’s marketing tools effectively, emphasizing her passion for educating others.
She explains that her primary clients are home service businesses that benefit from Google searches. Kelsey also discusses the challenges businesses face with marketing budgets and the strategic use of Google tools. She highlights the role of human behavior in targeting audiences effectively and the impact of AI on content creation.
Kelsey provides three essential tips for optimizing Google presence: setting up a Google Business profile, using Google Analytics, and focusing on SEO.
The conversation also touches on Kelsey's personal interests, including her love for TV shows like "Severance" on Apple TV.
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