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Evolution of Search Engines with Matt Santos
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How did search engines evolve into the AI-driven powerhouses we use today?
In this episode of The Digital Revolution Podcast, Eli is joined by Matt Santos sharing his extensive experience in digital marketing as he discusses the history, evolution, and future of search engines. Matt joins talks about major algorithm updates, the impact of mobile-first indexing, and the importance of user experience in SEO. They also explore how social platforms and AI are transforming the way people search for information.
00:00 Intro
02:46 Matt's Background and Early Life
05:05 Journey into Digital Marketing
08:45 Is Boostability still around?
10:52 Career Growth and Mentorship
12:29 Developing Digital Marketing Skills from Childhood
15:23 Current Projects and Exciting Work
20:46 History and Evolution of Search Engines
27:55 Understanding the Importance of Quality Links
29:13 The Rise of Google's Algorithm Updates
30:17 Impact of Panda and Penguin Updates
32:50 The Shift to Mobile-First Indexing
34:34 The Evolution of Search Engines and User Behavior
36:47 Mobile First Indexing
39:33 Challenges and Mistakes in Search Engine Evolution
45:35 The Future of Search: AI and Social Proof
50:37 The Future of Search Engines
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Chapters
1. The Evolution of Search Engines (00:00:00)
2. Matt's Background and Early Life (00:02:46)
3. Journey into Digital Marketing (00:05:05)
4. Is Boostability still around? (00:08:45)
5. Career Growth and Mentorship (00:10:52)
6. Developing Digital Marketing Skills from Childhood (00:12:29)
7. Current Projects and Exciting Work (00:15:23)
8. History and Evolution of Search Engines (00:20:46)
9. Understanding the Importance of Quality Links (00:27:55)
10. The Rise of Google's Algorithm Updates (00:29:13)
11. Impact of Panda and Penguin Updates (00:30:17)
12. The Shift to Mobile-First Indexing (00:32:50)
13. The Evolution of Search Engines and User Behavior (00:34:34)
14. Mobile First Indexing (00:36:47)
15. Challenges and Mistakes in Search Engine Evolution (00:39:33)
16. The Future of Search: AI and Social Proof (00:45:35)
17. The Future of Search Engines (00:50:37)
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