Welcome to the Craft of Custom where we’re sharing the art and science of building custom dream homes.
Join us each week as New Hampshire Builder and Owner of LR3 Development, Paul LaRoche shares behind-the-scenes insights, do’s, and don’ts, as he brings unique visions of home to life.
Get In Touch:

• LR3 Website
• Follow LR3 on Instagram
• Find us on Facebook

About the Host, Paul LaRoche - Owner of LR3 Development, LLC

Each and every homeowner who has had the privilege of working with Paul is treated with the utmost respect throughout the process. Clients come to Paul with a vision, and Paul collaboratively teases out what’s most important to the client. His empathy and understanding turn what could be a stressful experience into a joyful and engaging process.

A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. He’s completed projects in record time while maintaining exemplary quality. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.

For fun, Paul spends time outside, hiking, and traveling. He claims he has had way too many cars and loves taking his Porsche out to track once a month locally.
About the Co-Host, Emily Aborn - Copywriter & Podcaster

Emily is a Copywriter, co-host of The Craft of Custom, and Podcast Host of the Content with Character podcast. With over 100+ industries of experience and a niche in the home trades, Emily helps small businesses bring their message to life through copy and marketing content. Emily lives in the Monadnock Region with her husband, Jason, and their dog Clyde.