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Matt Diggity: How a World-Class SEO Expert Builds a Digital Marketing Empire
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Full Episode Page: Matt Diggity: How a World-Class SEO Expert Builds a Digital Marketing Empire
Summary: In this episode, SEO expert and entrepreneur Matt Diggity sits down with Nick Berry to discuss the evolution of search engine optimization, affiliate marketing, and how AI is reshaping the industry. From his early days as an electrical engineer to building a portfolio of thriving SEO businesses, Matt shares key strategies for business growth, the importance of hiring 'A' players, and his insights on the future of SEO with AI, including how businesses can leverage it for long-term success.
Takeaways:
- Prime traffic sources: Leveraging three very good traffic sources to drive business growth.
- Listen wisely: Discover who to trust for reliable SEO insights and strategies.
- Hire A-players: Matt shares why A-players are crucial to maintaining company culture.
- Embrace AI: Explore how AI will revolutionize SEO and help your business grow.
- Lean into advisors and consultants: Build a support system and ask them for help.
Where to Find Matt:
- Diggity Marketing
- Diggity Media
- The Search Initiative
- Affiliate Lab
- Chiang Mai SEO Conference
- Matt on Twitter
- Matt on Facebook
- Matt on LinkedIn
- Matt on YouTube
Chapters
00:00 The Journey to SEO Success
07:55 Navigating Challenges in SEO
14:13 The Role of Leadership in SEO
21:01 Adapting to Google's Algorithm Changes
28:06 Leveraging SEO for Business Growth
35:09 The Future of SEO and AI
41:22 Building Partnerships
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