Special Guest Charlotte Bjuren

In this episode of The Business Growth Podcast, I, Chris Hallett, sit down with Charlotte Buren, a Swedish AI marketing expert, who is transforming the way small businesses approach their online presence and marketing through AI and digital tools. With her foundation in computer science and experience in supporting small businesses, Charlotte brings an in-depth perspective on leveraging AI to drive efficiency and growth in today’s market.

Throughout our conversation, Charlotte shares how AI has reshaped her work, particularly in content creation and market research. She explains how tools like Perplexity and ChatGPT allow small business owners to quickly produce relevant, targeted content, manage their social media, and refine their marketing strategies—all without the need for large, costly teams. According to Charlotte, these tools enable business owners to better understand their audience, conduct competitor analysis, and reach ideal customers with greater ease.

Charlotte and I also discuss the balance between using AI for quick, scalable content and maintaining a personal touch, especially in areas like video creation and course development. While AI can streamline many aspects of marketing, we both agree that genuine human engagement remains essential for fostering trust and connection.

Looking to the future, Charlotte shares insights on the next wave of AI technologies, such as AI agents capable of making independent decisions, and explores the exciting opportunities they present for small businesses. For those interested in starting with AI, she suggests experimenting with ChatGPT and Claude, using a trial-and-error approach to discover what works best.

We wrap up with a look at AI’s impact across various industries, including healthcare, where it’s supporting diagnostics and alleviating the pressures on systems like the NHS. Whether you’re curious about AI’s potential or seeking actionable tips for your own business, this episode is packed with valuable insights that make AI accessible and practical for small businesses.

Key Takeaways:

• Use AI tools like Perplexity and ChatGPT to generate and target content quickly.
• Balance AI-driven efficiency with authentic human engagement.
• Experiment with AI tools to discover effective strategies for your business.

Chris Hallett’s free eBook on goal setting at wavecommsgroup.co.uk.