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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell
Manage episode 450276284 series 2941560
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Today's episode is all about brand and storytelling but from a consultant's perspective.
My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.
Key discussion topics include:
- Understanding the connection between storytelling and brand
- How to develop your brand strategy to differentiate your practice
- The need to build strong brand foundations
- Whether brand or strategy are a 'dirty' word
- Ways to uncover client perceptions about your firm
Resources and links
About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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