What do savvy social media strategy, breakthrough technology and accessible branding have in common? They’re each key factors in the runaway success of Australian skincare brand tbh skincare, and today we’ll be tracing how they went from a small startup to a multi-million dollar business. And, we give a listener advice on dealing with a judgmental friend.

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Big thanks to Michael Hill for making this Style-ish episode possible! Shop their new Pendant Bar collection and curate a piece that’s meaningful to you in-store or online at michaelhill.com.au. Also, a thank you to Ultra Violette whose iconic Queen Screen brings you the perfect blend of skincare and suncare.

Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe), Anika Joshi-Smith (@anikajoshismith) and Joanna Fleming (@joannafleming).

Style-ish's producers are Lucy Hunt and Cait Emma Burke, the researcher was Chloe Wilson.

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We’ll see you back here next Wednesday.