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Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)
Manage episode 448604480 series 2455819
In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper.
Topics we cover:
- 1:58 – Expanding to enterprise deals after product-market fit
- 6:39 – Word of mouth marketing is tricky for B2B SaaS
- 14:36 – Educating the market as a bootstrapper
- 20:07 – Selling integrations through incubators and accelerators
- 24:38 – Developing a profit sharing model
Links from the Show:
- Register for MicroConf Remote before Nov. 7th for Early Bird pricing & extras
- Ask a Question at Startups For the Rest of Us
- The SaaS Playbook
- TinySeed
- Adjacency Matrix: How to expand after PMF by Jason Cohen
- F5Bot
- Syften
- Podscan
- Veed
- Devising a profit sharing program for micro-multinationals by Peldi Guilizzoni
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
439 episodes
Manage episode 448604480 series 2455819
In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper.
Topics we cover:
- 1:58 – Expanding to enterprise deals after product-market fit
- 6:39 – Word of mouth marketing is tricky for B2B SaaS
- 14:36 – Educating the market as a bootstrapper
- 20:07 – Selling integrations through incubators and accelerators
- 24:38 – Developing a profit sharing model
Links from the Show:
- Register for MicroConf Remote before Nov. 7th for Early Bird pricing & extras
- Ask a Question at Startups For the Rest of Us
- The SaaS Playbook
- TinySeed
- Adjacency Matrix: How to expand after PMF by Jason Cohen
- F5Bot
- Syften
- Podscan
- Veed
- Devising a profit sharing program for micro-multinationals by Peldi Guilizzoni
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
439 episodes
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