Award-winning media veteran Keith Dawkins was hired by the Harlem Globetrotters in January 2022. He spent 17 years at Viacom (now ViacomCBS), was elevated to the position of Executive Vice President at Nickelodeon where he oversaw and grew some of that brand's most beloved and successful networks. Dawkins also launched the Nickelodeon Sports initiative which saw him strike strategic partnerships with the likes of NFL, NASCAR, the PGA Tour, MLS, WWE, and a variety of pro athletes. The originators of basketball style, influencers on today's game, and skilled athletes of the highest order, the world-famous Harlem Globetrotters have showcased their iconic talents in 124 countries and territories on six continents since their founding in 1926. Proud inductees into the Naismith Memorial Basketball Hall of Fame, their mission to spread game and bring entertainment to the world continues to drive them today. The Globetrotters are basketball innovators who popularized the jump shot, slam dunk and the half-court hook shot. In this episode, Dawkins explains his goals for the future of the Globetrotters, and how they plan to use streaming services and social media to grow awareness to a new generation while being fan service for the people who remember them. He also commented on the state of the NBA, WNBA, and college basketball and offers insight on how athletes become Globetrotters. For more information about the Harlem Globetrotters, visit the Globetrotters' official website: www.harlemglobetrotters.com and follow them on Twitter, Instagram, Facebook, and YouTube.