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Secret Sauce of CMOs/Alice Crowder - Chicken Sandwich Wars, Segmentation, Hedonistic Index ~ Spark of Ages Ep 25
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Join Rajiv Parikh on the Spark of Ages podcast as he explores the secrets behind Krispy Krunchy Chicken's rise in the Chicken Sandwich Wars. With insights from Alice Crowder, the CMO who has transformed the brand's offerings into must-have menu items we'll learn about marketing innovation, and why KKC is a cut above the rest. Discover the secrets behind their mouth-watering chicken, growth strategy, and how Alice’s leadership is fueling a nationwide craze. Get a firsthand look at how strategic data use and innovative marketing have redefined roles in the fast-food sector, amidst technological evolution.
Explore the unique challenges of marketing a restaurant within a convenience store setting, an environment where traditional demographics give way to occasion-based consumer behaviors. From regular C-store diners to third-party delivery service users, we discuss the distinctive strategies that cater to each segment, and how these approaches enhance brand awareness and consumer loyalty. Through platforms like Uber Eats and Grubhub, learn how KKC is expanding its reach and market basket size, all while maintaining the freshness and quality that define its "hot store" concept.
Wrap up with a lighthearted game that uncovers surprising fast-food myths and truths, revealing the quirks of the industry. Hear about grassroots marketing campaigns like the MyKKC challenge, which engage consumers through creativity and passion. Alice shares how KKC aligns new product ideas with consumer expectations using a structured innovation funnel, ensuring a harmonious balance between enjoyment and strategic marketing. This episode promises a fascinating journey through the competitive and ever-evolving world of fast-food marketing. Tune in for rich flavors of marketing wisdom, laughter, and maybe a bit of chicken envy. 🍗🔥 📚
Alice Crowder: https://www.linkedin.com/in/alicecrowder
Krispy Krunchy Chicken: https://www.instagram.com/krispykrunchychicken/
West With the Night by Meryl Barkham: https://www.amazon.com/West-Night-Beryl-Markham-ebook/dp/B0B4VCG4SY
Producer: Anand Shah & Sandeep Parikh
Technical Director & Sound Designer: Sandeep Parikh, Omar Najam
Executive Producers: Sandeep Parikh & Anand Shah
Associate Producers: Taryn Talley
Editor: Sean Meagher & Aidan McGarvey
#chickensandwichwars #dataanalytics #innovation #growth #branding #sales #data #analytics #product #revenue #revenuegrowth #management #entrepreneurship #growthmindset #growthhacking #salestechniques #salestips #enterprise #business #companies #smartgrowth #efficiency #process #processimprovement #value #valuecreation #funny #podcast #comedy #desi #indian #community
Website: https://www.position2.com/podcast/
Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/
Sandeep Parikh: https://www.instagram.com/sandeepparikh/
Email us with any feedback for the show: spark@postion2.com
Chapters
1. Introducing Alice Crowder, CMO of Krispy Krunchy Chicken (00:00:00)
2. Key Takeaways from this Episode (00:01:07)
3. Innovating in the Chicken Sandwich Wars (00:02:00)
4. Understanding Consumer Preferences for Chicken Sandwiches (00:03:43)
5. The Role of Testing in Food Service Businesses (00:06:27)
6. How the "Hot Food Concept" Breaks Assumptions about C-Stores (00:08:48)
7. Target Market Segmentation Study (00:09:31)
8. Krispy Krunchy Chicken's ICPs (00:11:05)
9. Delivery Apps like UberEats, DoorDash and GrubHub are a growth channel for sales (00:13:12)
10. How do I find Krispy Krunchy Chicken? (00:15:52)
11. Strategies and Challenges for Marketing both B2C & B2B (00:17:14)
12. Rebranding Krispy Krunchy Chicken for Awareness Building (00:20:45)
13. The "Hedonistic Index" & the Importance of Consumer Feedback (00:25:20)
14. Seeds of Innovation from KKC's Independent Operators (00:27:10)
15. Organic Engagement from Superfans Drives Creative Social Marketing with POP (00:28:50)
16. Customer Obsession Goes Both Ways (00:30:35)
17. Data-Driven Innovation and KKC's Product Development Funnel (00:31:36)
18. How KKC uses AI in it's Marketing Strategy (00:34:55)
19. The Spark Tank Challenge: Chicken Wars Trivia (00:36:06)
20. Round 1: How the Combatants Reacted to the Tweet Heard Round the Coop (00:37:21)
21. Round 2: Chicken Sandwich Wars Statistics (00:39:00)
22. Round 3: Bizarre Stories Sparked by The Chicken Sandwich Wars (00:40:37)
23. Tiebreaker Round: "In-line" Shenanigans of The Chicken Sandwich Wars (00:42:39)
24. Alice Crowder's Spark was Melrose Place (00:44:35)
25. The Beauty of Beryl Markham's Writing Inspires Alice Crowder (00:47:00)
26. Writing centers the mind, is an escape and great for mental hygiene (00:48:35)
27. Conclusion and Credits (00:51:33)
25 episodes
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