In this episode of the Entrepreneur's Logbook Podcast, host Zach interviews Scott Roy, CEO and founder of the global sales consulting firm Whitten & Roy Partnership. Scott shares insights from his 47-year career in sales, from his beginnings as a door-to-door book salesman to co-founding Family Heritage Life Insurance Company.

Scott discusses his approach to 'decision intelligence selling,' and how it aligns ethical sales practices with both profit and societal impact. Listen in as we dive into Scott's transition from traditional sales to his work in social enterprise, offering life-changing solutions in developing countries. Scott also outlines common sales challenges and reveals strategies to create an effective, purpose-driven sales force.

00:57 Scott Roy's Early Sales Journey

03:57 Transition to Sales Management

05:24 Balancing Sales and Societal Impact

13:00 Decision Intelligence Selling Explained

22:15 Cultural and Organizational Sales Challenges

31:04 Balancing Mission and Revenue in Social Enterprises

Connect with Scott:

LinkedIn: https://www.linkedin.com/in/scottaroy/

Website: https://www.wrpartnership.com/

Decision Intelligence Selling: Transform the Way Your People Sell: https://www.amazon.com/Decision-Intelligence-Selling-Transform-People-ebook/dp/B08H2JWQRJ

Sell Well, Do Good: DQ Selling for Social Enterprises : https://www.amazon.com/Sell-Well-Do-Good-Enterprises-ebook/dp/B0957V27HV

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

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