Nikita Luhar is a recent graduate of Cal Poly Pomona with a degree in marketing management. She has gained valuable hands-on experience through internships at DeWinter Group and Vine Cliff Winery, where she developed expertise in social media strategy, branding, and campaign creation. With a strong passion for creative problem-solving and digital marketing, Niki is focused on making an impact as she continues to grow in the field.

What does becoming a dynamic digital marketer take in today's fast-paced, ever-evolving landscape? As technology and tools advance, marketers are expected to stay ahead of trends while honing creative strategies that connect with audiences on a deeper level. But how does someone early in her career strike that balance and build a foundation for long-term success?

According to Nikita Luhar, a passionate digital marketer with hands-on experience in social media strategy and creative campaigns, it starts with embracing every opportunity, even the unfamiliar ones. She highlights how balancing internships, leadership roles, and academic work helped her develop time management skills and a growth mindset. These experiences also taught her the value of creativity, adaptability, and resilience — key qualities that helped her navigate the challenges of the marketing world. Niki emphasizes that staying open to new tools like AI while keeping the human element at the forefront is essential for staying competitive in digital marketing.

In this episode of RAW Spotlight, host Felicity Porter sits down with Nikita Luhar to discuss her journey from college to becoming a digital marketer. They talk about how Niki's leadership roles shaped her approach to teamwork, how she balances creativity with functionality in marketing campaigns, and why adaptability is crucial for success. Niki also shares advice for young marketers on embracing challenges and growing in their early careers.