Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 43 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006.

He has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne. Eric is a bestselling author who literally wrote and is in the process of writing the third edition of the industry-standard bestseller Public Relations for Dummies. He is also the bestselling author of six other titles, including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold).

Eric is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.

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