Is your pet business running you instead of the other way around? Jo Moorecroft and Vicky Davies from Canine Business Academy join us to share their expertise on building intentional, sustainable, and fulfilling pet care businesses. We discuss the power of defining your business purpose, creating win-win client relationships, and avoiding common pitfalls like burnout and disorganization. Learn actionable steps to shift from survival mode to thriving mode while maintaining exceptional care standards.

Main topics:

• Defining Your Business Purpose

• Becoming the Bouncer of Your Business

• Balancing Client Needs and Business Efficiency

• Moving from Operator to Owner Mindset

• The Role of Mentorship and Community

Main takeaway: “Detach yourself from your business and act like the CEO it needs. Build intentionally, say no when it doesn’t serve you, and create a business that supports your life—not the other way around.”

Running a business often feels like an endless cycle of tasks, client demands, and “just one more thing.” But here’s a truth that changed everything for us: You are not your business. When you detach yourself from the daily grind and start thinking like the CEO, you give your business room to thrive—and yourself space to breathe. 🌟

Act intentionally. Build with purpose. Say “no” to what doesn’t align with your goals. When you prioritize creating a business that supports your life, not the other way around, you step into a role of leadership that fuels growth and sustainability. 💼✨

It’s time to stop being the operator and start being the visionary. What’s one thing you can let go of today to make space for a better tomorrow? Let us know!

About our guests:

Jo Moorcroft

Jo is a seasoned business strategist and co-founder of the Canine Business Academy. With a background in corporate advertising and years of experience running a successful dog training business, she is passionate about empowering pet professionals to design businesses that align with their values and lifestyle. Jo blends her expertise in business development with her deep understanding of client psychology to help dog professionals create sustainable and thriving careers. As a mentor, speaker, and advocate for intentional growth, Jo is dedicated to fostering innovation and excellence in the pet care industry.

Vicky Davies

Vicky, co-founder of the Canine Business Academy, brings over a decade of hands-on experience as a dog trainer, behaviorist, and pet care professional. Starting her journey in the rescue sector, Vicky has always been driven by her passion for animal welfare and her commitment to helping dog owners foster better relationships with their pets. Known for her creative approach to business strategy, Vicky encourages pet professionals to think outside the box and embrace their unique strengths. She is a champion for collaboration and innovation, helping others build businesses that support both their personal and professional aspirations.

Links:

Their new book: https://amzn.to/3PWM8Gp

https://caninebusinessacademy.com

https://www.facebook.com/caninebusinessacademy

https://www.instagram.com/canine.business.academy/

https://www.youtube.com/@LetsTalkDogBusiness

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Full show notes and transcript

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