In the second of this three-part podcast series: 'Threaded Together' about cotton sustainability, host Philip Berman talks to Dr Jesse Daystar, from Cotton Incorporated and Joel Mertens from the Sustainable Apparel Coalition, about the best way(s) to measure sustainability in the cotton industry and how it can drive change.

Jesse and Joel discuss the purpose of a life cycle assessment (LCA), the different types and, in light of the recent KMPG review of the SAC's Higg Product Module, how they should be used, how they can get misused and their limitations.

Cotton Incorporated is a US-based, not-for-profit company, that provides resources and research to help companies develop and market innovative, and profitable cotton products.

It’s probably best known for its Seal of Cotton trademark which was created 50 years ago, in 1973, and has become an iconic symbol to consumers and is globally recognized by the textile industry.

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